• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Advertising Campaigns, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Campaign Planning, Marketing, Communication Planning, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Retail Store Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automation for Everyone: Tech Benefits Unleashed

    Skills you'll gain: Automation, No-Code Development, IT Automation, Business Process Automation, Workflow Management, Productivity Software, Digital Transformation, Process Optimization, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Practical Marketing Research Techniques

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    App Deployment, Security & Infrastructure Automation

    Skills you'll gain: Cloud Deployment, Open Web Application Security Project (OWASP), CI/CD, Application Deployment, DevOps, Continuous Integration, Ansible, Docker (Software), Continuous Deployment, Cloud Infrastructure, Infrastructure Security, IT Automation, Infrastructure As A Service (IaaS), Containerization, Bash (Scripting Language), Continuous Delivery, Load Balancing, Web Applications, Infrastructure Architecture, Firewall

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Elastic Google Cloud Infrastructure: Scaling and Automation

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Terraform, Cloud Solutions, Load Balancing, Cloud Engineering, Infrastructure as Code (IaC), Cloud Computing, Cloud Services, Managed Services, Cloud Management, Cloud Deployment, Solution Architecture, IT Automation, Network Infrastructure, Virtual Private Networks (VPN), Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    AI Code Review Automation with GitHub Actions

    Skills you'll gain: Prompt Engineering, Code Review, Prompt Patterns, LLM Application, Vibe coding, Generative AI, Generative AI Agents, Large Language Modeling, AI Integrations, AI literacy, AI Workflows, Continuous Integration, Software Documentation, Development Testing, Test Automation, GitHub, Software Technical Review, Program Development, Release Management, Application Deployment

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Cross-Channel Marketing, Target Market, Program Evaluation, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Channel Foundations

    Skills you'll gain: Email Automation, Brand Awareness, Campaign Management, Brand Marketing, Keyword Research, Content Scheduling, Canva (Software), Email Marketing, Concision, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Social Media, Content Strategy, Communication, Paid media, Key Performance Indicators (KPIs)

    2.3
    Rating, 2.3 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Selenium WebDriver and Test Automation

    Skills you'll gain: Selenium (Software), Test Tools, Test Automation, Software Testing, Test Script Development, Test Case, Test Execution Engine, Javascript and jQuery, Scripting, Automation, Software Design Patterns, UI Components

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Excel Analytics, Automation & Data Analysis

    Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Data Analysis Software, Spreadsheet Software, Financial Data, Financial Analysis, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Python for Data Analysis and Automation

    Skills you'll gain: Debugging, Automation, Python Programming, Data Structures, Programming Principles, Scripting Languages, Development Environment, Scripting, Data Manipulation, Other Programming Languages, File Management, Data Validation, Package and Software Management, Software Installation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    MCP Developer Blueprint: AI-Powered Automation & Integration

    Skills you'll gain: Model Context Protocol, AI Integrations, Email Automation, GitHub, Version Control, Gmail, Automation, Artificial Intelligence and Machine Learning (AI/ML), Docker (Software), Application Programming Interface (API), API Testing, Software Development Tools, Containerization, Cloud Development, Development Environment, File Management

    Intermediate · Course · 1 - 3 Months

1…293031…421

In summary, here are 10 of our most popular marketing automation courses

  • Implementación del Marketing Mix: IE Business School
  • Automation for Everyone: Tech Benefits Unleashed: Coursera
  • Practical Marketing Research Techniques: EDUCBA
  • App Deployment, Security & Infrastructure Automation: Packt
  • Elastic Google Cloud Infrastructure: Scaling and Automation: Google Cloud
  • AI Code Review Automation with GitHub Actions: Pragmatic AI Labs
  • Social Marketing Capstone Project: Northwestern University
  • Digital Marketing Channel Foundations: Coursera
  • Advanced Selenium WebDriver and Test Automation: Packt
  • Advanced Excel Analytics, Automation & Data Analysis: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok