Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

O.P. Jindal Global University
Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Awareness, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Typography, Design, Digital Design, Design Software, Editing
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Marketing Management, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Financial Statements, Financial Management, Budgeting, Financial Data, Financial Analysis, Income Statement, Balance Sheet, Performance Analysis, Resource Allocation, Variance Analysis, Cost Benefit Analysis, Return On Investment, Investments, Cash Flows
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Debugging, Program Development, Software Documentation, Pseudocode, C++ (Programming Language), Computational Thinking, Programming Principles, Computer Programming, Integrated Development Environments, Computer Programming Tools, Development Environment, Algorithms, Data Validation
Beginner · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: User Experience Design, Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, User Flows, Application Design, Mockups, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics
Intermediate · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Dartmouth College
Skills you'll gain: Supervised Learning, Predictive Modeling, Predictive Analytics, Statistical Modeling, Machine Learning, Machine Learning Algorithms, Regression Analysis, Probability & Statistics, Linear Algebra
Intermediate · Course · 1 - 3 Months

Rice University
Skills you'll gain: Computational Thinking, Event-Driven Programming, Graph Theory, Algorithms, Combinatorics, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Data Analysis, Probability, Computer Programming, Bioinformatics, Program Development, Big Data, Python Programming, Interactive Design, User Interface (UI), Theoretical Computer Science, Computer Science
Beginner · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation
Beginner · Course · 1 - 4 Weeks