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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

    4.4
    Rating, 4.4 out of 5 stars
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    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    C

    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Generative AI Agents, Innovation, Marketing Management, Team Management, Project Management, Data-Driven Decision-Making, Integrated Marketing Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Global Marketing, Organizational Structure, Consumer Behaviour, Brand Management, Human Resource Management, Coordination

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, Advertising Campaigns, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Performance Analysis, Customer experience strategy (CX), Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Fundamentals of Computing

    Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Probability, Computer Programming, Bioinformatics, Interactive Design, Program Development, Big Data, Python Programming, Data Analysis, User Interface (UI), Theoretical Computer Science, Computer Science

    4.8
    Rating, 4.8 out of 5 stars
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    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    M

    Microsoft

    C++ Programming Fundamentals

    Skills you'll gain: Debugging, Program Development, Software Documentation, Pseudocode, C++ (Programming Language), Computational Thinking, Programming Principles, Computer Programming, Integrated Development Environments, Computer Programming Tools, Development Environment, Algorithms, Data Validation

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    H

    Harvard Business Review

    Master Financial Fundamentals

    Skills you'll gain: Financial Statements, Financial Management, Budgeting, Financial Data, Financial Analysis, Income Statement, Balance Sheet, Performance Analysis, Resource Allocation, Variance Analysis, Cost Benefit Analysis, Return On Investment, Investments, Cash Flows

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
  • Marketing e Data Science: Fundação Instituto de Administração
  • GenAI for Marketing Teams: Coursera
  • Global Marketing: Cultural Frameworks: University of Illinois Urbana-Champaign
  • Generative AI in Marketing: Board Infinity
  • Medindo o Marketing Digital: Fundação Instituto de Administração
  • Fundamentals of Computing: Rice University
  • C++ Programming Fundamentals: Microsoft
  • Master Financial Fundamentals: Harvard Business Review
  • Meta Marketing Science Certification Prep: Meta

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