• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • K

    Khalifa University

    AI for Executives: The Basics

    Skills you'll gain: Data Strategy, Data Management, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Model Training, AI Enablement, Decision Intelligence, Data-Driven Decision-Making, Data Literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Data Integration, MLOps (Machine Learning Operations), Predictive Modeling, AI Product Strategy, Predictive Analytics, Applied Machine Learning

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Master Adobe InDesign

    Skills you'll gain: Adobe InDesign, Typography, Layout Design, Adobe Photoshop, Adobe Creative Cloud, Style Guides, Computer Graphic Techniques, Graphics Software, Automation, Creative Design, Adobe Illustrator, Design Software, Data Import/Export, Graphic and Visual Design, Graphic Design, Document Management, File Management

    ★ 4.4 (8) · Intermediate · Specialization · 1 - 3 Months

  • S

    Skillshare

    Canva Design Essentials Pt. 2: Branding & Identity

    Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic Design, Graphic and Visual Design, Color Theory, AI powered creativity, Branding, Content Creation, Design Strategies, Collaborative Software

    ★ 4.9 (8) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    كيف تخلق تصاميم وسائل التواصل الاجتماعي باستخدام كانفا

    Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design Software, Content Creation, Graphic and Visual Design, Graphic Design

    ★ 4.4 (11) · Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, Data Ethics, AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Sales Prospecting, Sales Presentation, Selling Techniques, Prompt Engineering Tools, Microsoft Copilot, Sales Process, Law, Regulation, and Compliance, Sales Operations, Responsible AI, Prospecting and Qualification, Sales Enablement, Email Automation

    Advanced · Professional Certificate · 3 - 6 Months

  • C

    Corporate Finance Institute

    Analyzing Growth Drivers & Business Risks

    Skills you'll gain: Financial Analysis, Risk Analysis, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Case Studies

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Business Considerations for 5G with Edge, IoT, and AI

    Skills you'll gain: Case Studies, Emerging Technologies, Technology Strategies, Digital Transformation, Business Transformation, AI Security, AI Enablement, Innovation, AI Integrations, Internet Of Things, Information Systems Security, Cybersecurity, Wireless Networks, Operational Efficiency, Telecommunications, Data Security, Artificial Intelligence, Information Privacy

    ★ 4.9 (72) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear una presentación empresarial con Microsoft Powerpoint

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Microsoft Office, Customer Analysis, Competitive Analysis, Productivity Software, Business Communication, Value Propositions

    ★ 4.8 (37) · Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Agile Development Excellence: Scrum, User Story, CI Insight

    Skills you'll gain: Continuous Integration, Sprint Planning, Kaizen Methodology, Quality Improvement, Process Improvement, Backlogs, DevSecOps, Agile Product Development, Scalability, Performance Metric, Organizational Development, Integration Testing, Coordinating, Software Development, Performance Reporting, Management Reporting, AI Integrations, Project Management, Meeting Facilitation, Git (Version Control System)

    ★ 2.9 (14) · Beginner · Specialization · 1 - 3 Months

  • U

    Universidades Anáhuac

    Productividad Empresarial con IA: ChatGPT

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Large Language Modeling, AI Integrations, AI Security, Business Process Automation, Artificial Intelligence, Trend Analysis, Automation, Data-Driven Decision-Making, Natural Language Processing, Content Creation

    ★ 4.5 (53) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Draw an interactive wireframe in Mockplus

    Skills you'll gain: Wireframing, Mockups, UI Components, Interaction Design, Interactive Design, User Interface (UI), User Flows, Usability Testing, Design

    ★ 4.7 (14) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت

    Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Business Strategy, Business

    Beginner · Guided Project · Less Than 2 Hours

1…293294295…436

In summary, here are 10 of our most popular product marketing courses

  • AI for Executives: The Basics: Khalifa University
  • Master Adobe InDesign: Skillshare
  • Canva Design Essentials Pt. 2: Branding & Identity: Skillshare
  • كيف تخلق تصاميم وسائل التواصل الاجتماعي باستخدام كانفا: Coursera
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Analyzing Growth Drivers & Business Risks: Corporate Finance Institute
  • Business Considerations for 5G with Edge, IoT, and AI: EDUCBA
  • Crear una presentación empresarial con Microsoft Powerpoint: Coursera
  • Agile Development Excellence: Scrum, User Story, CI Insight: Board Infinity
  • Productividad Empresarial con IA: ChatGPT: Universidades Anáhuac

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok