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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Keras Deep Learning & Generative Adversarial Networks (GAN)

    Skills you'll gain: Generative Adversarial Networks (GANs), Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Model Deployment, Generative AI, Keras (Neural Network Library), NumPy, Model Optimization, Applied Machine Learning, Data Processing, PyTorch (Machine Learning Library), Predictive Modeling, Matplotlib, Data Analysis, Generative Model Architectures, Deep Learning, Transfer Learning, Artificial Intelligence, Machine Learning, Data Science

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    GenAI for Automated Financial Reporting

    Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, AI Integrations, Google Gemini, Gemini, Generative AI, Financial Reporting, Anomaly Detection, OpenAI, Auditors Report, Auditing, Business Process Automation, Financial Auditing, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Glue Getting Started

    Skills you'll gain: Amazon Web Services, Data Preprocessing, Data Wrangling, Data Processing, Extract, Transform, Load, Data Architecture, Data Pipelines, Data Integration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

  • S

    SkillUp

    Practice Exam for Tableau Certified Data Analyst

    Skills you'll gain: Tableau Software, Data Visualization Software, Data Analysis, Dashboard, Dashboard Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Recoger datos con SurveyMonkey

    Skills you'll gain: Employee Surveys, Analysis, User Accounts, Social Media, User Feedback, Social Media Marketing, Data Sharing, Account Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Hootsuite pour les débutants

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Digital Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Classify Images of Clouds in the Cloud with AutoML Vision

    Skills you'll gain: Model Evaluation, Model Training, Applied Machine Learning, Google Cloud Platform, Cloud Applications, Image Analysis, Cloud Computing, Cloud Storage, Predictive Modeling, Predictive Analytics, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    13 reviews

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Create IoT Solutions in Microsoft Azure

    Skills you'll gain: Microsoft Azure, Internet Of Things, Cloud Development, Microsoft Development Tools, Data Storage Technologies, Cloud Storage, Data Storage, Microsoft Visual Studio, Dataflow, Network Routing

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erste Schritte in Instagram for Business

    Skills you'll gain: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Statistical Methods, Data Literacy, Regression Analysis, Statistical Analysis, Correlation Analysis, Technical Communication, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, AI literacy, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Keras Deep Learning & Generative Adversarial Networks (GAN): Packt
  • GenAI for Automated Financial Reporting: Coursera
  • AWS Glue Getting Started: Amazon Web Services
  • Online Influence and Persuasion: Johns Hopkins University
  • Practice Exam for Tableau Certified Data Analyst: SkillUp
  • Recoger datos con SurveyMonkey: Coursera
  • Hootsuite pour les débutants: Coursera
  • Classify Images of Clouds in the Cloud with AutoML Vision: Google Cloud
  • Create IoT Solutions in Microsoft Azure: Coursera
  • Erste Schritte in Instagram for Business: Coursera

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