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  2. Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • M

    Microsoft

    Campaign Performance Analytics

    Skills you'll gain: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Customer Insights, Return On Investment, Anomaly Detection, User Feedback

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Campaign & Channel Analytics

    Skills you'll gain: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis

    3.8 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.8 (6) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Marketing Analytics, Sales Process, Customer Analysis, Customer Engagement, Customer Insights, Workflow Management, Target Audience, Business Metrics, Process Analysis, Performance Measurement, Performance Metric, Sales Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Applied Machine Learning, Machine Learning Methods, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Data Visualization, Data Structures, JSON

    3.1 stars, 18 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.1 (18) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    4.5 stars, 206 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (206) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Machine Learning

    4.5 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Marketing Channel, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Analysis, Statistical Visualization

    4.8 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Marketing Analytics

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Data Storytelling, Content Performance Analysis, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Conversion Funnel Analysis, Management Reporting, Performance Reporting, Customer Analysis, Data Cleansing, Search Engine Optimization, Customer Insights, Data Preprocessing, Media Planning, SQL

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Data Visualization, Data Presentation, Business Intelligence, Predictive Modeling, Dashboard Creation, Case Studies

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Marketing Research and Analytics

    Skills you'll gain: Market Research, Surveys, Survey Creation, Consumer Behaviour, Sampling (Statistics), Report Writing, Business Research, Research Methodologies, Research Design, Customer Analysis, Research Reports, Case Studies, Statistical Hypothesis Testing, Global Marketing, Marketing, Data Collection, Customer Insights, Data Processing, Competitive Analysis, Data Analysis

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    AI & Data Insights

    Skills you'll gain: Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, Dashboard, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Performance Measurement, Performance Metric

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
1234…528

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