Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.
Google Cloud
Skills you'll gain: User Provisioning, Data Governance, Google Workspace, Data Loss Prevention, Gmail, User Accounts, Google Gemini, Information Management, Email Security, Data Management, Data Security, Document Management, Identity and Access Management, Mobile Security, Records Management, Cloud Management, Data Storage, Security Management, Cloud Security, Technical Support and Services
Beginner · Professional Certificate · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Digital Marketing, Content Strategy, Marketing, Customer Analysis, Earned Media, Content Creation, Social Media, User Experience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Digital Marketing Campaigns, Content Optimization, Search Engine Marketing, Content Performance Analysis, Data-Driven Marketing, Customer experience improvement, Performance Analysis, Quality Assessment, Quality Improvement, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Agile Project Management, Organizational Structure, Program Management, Project Planning, Agile Methodology, Waterfall Methodology, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Prompt Engineering Tools, Containerization, Infrastructure As A Service (IaaS), Prompt Patterns, Cloud Platforms, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud-Native Computing, Virtual Networking, Cloud Computing, Cloud Management, Application Development, Cloud Deployment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Digital Advertising, Search Engine Optimization, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Analysis, Data Cleansing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing Campaigns, Digital Marketing, Digital Marketing Tools, Marketing Automation, Campaign Planning, HubSpot CRM, Information Privacy, Marketing Analytics, Promotional Strategies, Data Ethics, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Marketing Automation, Advertising Campaigns, Web Analytics, Budget Management, Data-Driven Marketing, Forecasting, Performance Analysis, Bidding, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management
Intermediate · Guided Project · Less Than 2 Hours