Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Google Cloud
Skills you'll gain: Google Gemini, Storytelling, Video Production, Gemini, Google Docs, Google Workspace, Video Editing, Responsible AI, Proofreading, Prompt Engineering, Productivity Software, Gmail, Workflow Management, LLM Application, AI Enablement, Generative AI, Writing, Collaboration, Project Management, Business Communication
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Competitive Analysis, Social Media, User Experience
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Modeling, Database Design, Stakeholder Engagement, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Data Pipelines, Interactive Data Visualization, Business Reporting, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

IBM
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Data Presentation, Interactive Data Visualization, Generative AI, Model Evaluation, SQL, Data Transformation, Data Analysis, Statistical Visualization, IBM Cognos Analytics, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Project Coordination, Organizational Structure, Generative AI Agents, Project Planning, Agile Methodology, Waterfall Methodology, Strategic Thinking, Interpersonal Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Advertising Campaigns, Sales, Shipping and Receiving, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Excel Formulas, Data Analysis, Data Manipulation
Beginner · Guided Project · Less Than 2 Hours