Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Skills you'll gain: Market Research, Market Analysis, Business Strategies, Company, Product, and Service Knowledge, Business Strategy, Process Analysis, Performance Measurement, Analysis, Planning
★ 5 (14) · Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Methods, Data-Driven Marketing, Marketing Analytics, Statistical Analysis, Statistical Modeling, Data-Driven Decision-Making, Market Research, Data Analysis, Market Opportunities, Target Audience, Statistical Hypothesis Testing, Data Collection, Marketing, Research Design, Research Methodologies, Regression Analysis, Marketing Strategies
★ 4.4 (349) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, Product Strategy, Business Strategy, Strategic Thinking, Business Solutions, Market Analysis, Product Development, Business Planning, Entrepreneurship, Business Strategies, Innovation
★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Opportunities, Market Analysis, Market Trend, Trend Analysis, Data Visualization, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Performance Metric, Business Development, Performance Measurement, Business Metrics, Gap Analysis, Variance Analysis, Business Strategy, Business Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Research, User Feedback, Market Research, Business Analysis
★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

Sage Publications
Skills you'll gain: Strategic Marketing, Product Strategy, Marketing Strategies, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Target Market, Product Development, Branding, Consumer Behaviour, Market Analysis, Competitive Analysis, Target Audience, Corporate Sustainability, Strategic Partnership, Market Trend
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Storytelling, Concision, Expectation Management, Portfolio Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Time Series Analysis and Forecasting, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Market Opportunities, Business Strategy, Business Research, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Marketing, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Marketing Strategies, Google Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Reports, Research Design, Customer experience improvement, Customer Analysis, Analytical Skills, Business Strategies, Report Writing, Company, Product, and Service Knowledge, Business Strategy, Analysis, Strategic Decision-Making, Forecasting, Process Analysis, Performance Measurement, Data-Driven Decision-Making
★ 4.9 (42) · Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Digital Marketing, Marketing Analytics, Brand Management, Market Analysis, Market Opportunities, Target Market, Promotional Strategies, Target Audience, Writing
★ 4.7 (19K) · Intermediate · Specialization · 1 - 3 Months

Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Innovation, Business Strategy, Organizational Strategy, Business Strategies, Research, Strategic Thinking, Business Research, Analysis
★ 4.5 (159) · Beginner · Course · 1 - 4 Weeks