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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Data Analytics: Graph Analytics

    Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Social Media Marketing Strategy

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Digital Media Strategy, Social Media, Social Media Management, Campaign Management, Web Presence, Lead Generation, Social Media Analytics, Content Marketing, Social Media Content, Digital Marketing, Content Strategy, Marketing, Dashboard, Analytics, Media Strategy, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Customer Analysis, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Content Creation, Facebook, Target Market, Social Media, Social Media Marketing, Social Media Content, Bidding, Online Advertising, Pay Per Click Advertising, Performance marketing, Social Media Campaigns, Content Scheduling, Pinterest, Advertising Campaigns, Social Media Strategy, Marketing, Brand Strategy, Social Media Management, Digital Advertising

    ★ 4.6 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Social Media Analytics, Instagram, TikTok, Content Development and Management, Content Performance Analysis, Content Strategy, Growth Strategies, Content Optimization, Drive Engagement, Brand Strategy, Digital Marketing, Market Research

    ★ 4.6 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Performance Optimization & Analytics

    Skills you'll gain: Email Automation, A/B Testing, Email Marketing, Target Audience, Marketing Automation, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Campaign Management, Marketing Effectiveness, Marketing Strategies, Conversion Funnel Analysis, Statistical Analysis, Content Marketing, HubSpot CRM, Content Optimization, Statistical Hypothesis Testing, Content Strategy, Journey Mapping, Newsletters

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Marketing, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Analytics & Optimization Workshop (LinkedIn Focus)

    Skills you'll gain: Content Performance Analysis, LinkedIn, Social Media Analytics, Social Media, Social Media Content, Social Media Marketing, Spreadsheet Software, Instagram, Content Optimization, Social Media Management, Driving engagement, Data-Driven Marketing, Performance Reporting, Content Strategy, User Feedback, Prompt Engineering, Performance Analysis, Workflow Management, AI Integrations, Analytics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources Management and Planning, People Management, Human Resources, Workforce Planning, Talent Management, Organizational Effectiveness, Performance Metric, Workforce Management, Analytics, Performance Appraisal, Staff Management, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Social Network Analysis, Performance Management, Collaboration

    ★ 4.6 (6.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: Meta Ads Manager, A/B Testing, Data-Driven Marketing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Online Advertising, Marketing Effectiveness, Content Performance Analysis, Paid media, Social Media Campaigns, Advertising, Marketing Strategies, Conversion Funnel Analysis, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis

    ★ 4.8 (277) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1234…748

In summary, here are 10 of our most popular social media analytics courses

  • Web Analytics & Reporting: Coursera
  • Data Analytics: Graph Analytics: Madecraft
  • Social Media Marketing Strategy: EDUCBA
  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera
  • Social Media Marketing: LearnKartS
  • Social Media Marketing: SkillUp
  • Performance Optimization & Analytics: Coursera
  • Advanced Marketing Analytics, Funnels, and Dashboarding: Coursera
  • Analytics & Optimization Workshop (LinkedIn Focus): University of California, Davis

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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