Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Visual Storytelling, Marketing Design, Marketing Collateral, Content Creation, Presentations, Animations, Motion Graphics, Dashboard, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Business Management, Logistics Management, Marketing, Advertising, Marketing Strategies, Process Design, Business Economics, Lean Methodologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Creative Design, Editing, Graphic and Visual Design Software, Marketing Design, User Accounts, Digital Assets, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Strategic Thinking, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Case Studies, Marketing, Consumer Behaviour, Decision Making, Organizational Effectiveness, Working Capital, Branding
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Strategic Planning, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Partnership, Finance, Economics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Animations, Editing, Marketing, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Selling Techniques, Strategic Sourcing, Product Marketing, Active Listening, Business Correspondence, General Sales Practices, Marketing Materials, English Language, Business Communication, Marketing, Employee Coaching, Peer Review, Presentations, Executive Presence, Management Reporting
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Marketing Automation, Return On Investment, Digital Marketing Tools, Google Ads, Marketing, Marketing Strategies, Online Advertising, Web Analytics and SEO, Digital Advertising, Analytics, Content Management Systems, WordPress, Facebook, Data Collection
Intermediate · Course · 1 - 4 Weeks