Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Irvine
Skills you'll gain: Smart Goals, Goal Setting, Interviewing Skills, Negotiation, Professional Development, Compensation and Benefits, Job Evaluation, Recruitment, Data Science, Verbal Communication Skills
★ 4.9 (13) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

University at Buffalo
Skills you'll gain: Peer Review, Governance, Consulting, Leadership and Management, Leadership Studies, Research Reports, Philanthropy, Report Writing, Organizational Leadership, Leadership, Performance Analysis, Leadership Development, Management Consulting, Organizational Change, Change Management, Organizational Effectiveness, Management Reporting, Analysis, Performance Measurement, Performance Review
★ 4.4 (14) · Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Process Design, Business Strategy, Growth Strategies, Business Strategies, Emerging Technologies, Business Economics, Innovation, Market Dynamics, Leadership, Communication
★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Model Evaluation, Decision Intelligence, AI Product Strategy, Performance Metric, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Performance Measurement, AI literacy, Strategic Leadership, Responsible AI, Machine Learning Algorithms, Data Quality, Machine Learning Methods, AI Workflows, Model Deployment, Data Ethics, Machine Learning, Algorithms, Classification Algorithms, Data Validation
★ 4.8 (25) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Program Management, Agile Project Management, Project Management Life Cycle, Process Flow Diagrams, Diagram Design, Project Closure, Agile Methodology, Benefits Administration, Project Documentation, Solution Design, Change Management
★ 4.7 (22) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Pipelines, Sales Development, Sales Process, Lead Generation, Sales Management, Sales Operations, Sales Training, Sales Prospecting, Sales, Sales Strategy, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: LinkedIn, Interviewing Skills, Generative AI, Responsible AI, Professional Networking, AI Personalization, AI literacy, Web Presence, Negotiation, Professional Development, Prompt Engineering, Goal Setting, Communication Strategies, Follow Through, Professionalism
★ 5 (7) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Outbound Calls, Operational Efficiency, AI Workflows, Agentic Workflows, Generative AI Agents, Workflow Management, Customer Service, AI Integrations, Automation, Prompt Engineering, Systems Integration, Customer Communications Management
★ 4.9 (7) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Sales Process, Sales Pipelines, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management
Intermediate · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Leadership, Strategic Communication, Leadership Development, Contingency Planning, Leadership and Management, Business Continuity Planning, Resilience, Communication Strategies, Communication, Risk Analysis, Systems Engineering, Decision Making, Organizational Strategy, Corporate Strategy
Intermediate · Course · 1 - 3 Months