• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Sales Prospecting and Lead Generation

    Skills you'll gain: Price Negotiation, Sales Management, Sales Operations, Selling Techniques, Sales, Account Strategy, Enterprise Sales, B2B Sales, Driving engagement, Inside Sales, Training and Development, Communication Planning, Regional Sales, Customer Engagement, Marketing Automation, LinkedIn, AI Personalization, Drive Engagement, Key Performance Indicators (KPIs), Prioritization

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Smart Stadiums: The Bernabéu Experience

    Skills you'll gain: Risk Management, Risk Analysis, Risk Management Framework, Business Risk Management, Project Risk Management, Sustainable Architecture, Building Information Modeling, Internet Of Things, Data Infrastructure, Infrastructure Architecture, Facility Management, Sustainable Design, Customer experience improvement, Self Service Technologies, Driving engagement, Customer Relationship Management (CRM) Software, Business Strategy, Business, Technology Strategies, Behavioral Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Foundations of Power Platform for Aspiring PL-400 Developers

    Skills you'll gain: Microsoft Power Platform, Power Platform Architecture & Technical Design, Power Apps Component Framework, Power Platform CLI, Microsoft Development Tools, Microsoft Power Automate/Flow, Development Environment, Power BI, Data Modeling, Technical Design, Solution Architecture, Business Logic, No-Code Development, Data Architecture, Cloud Development, Application Development, Authorization (Computing), Solution Design, Security Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Positive Downsizing and Navigating Politics

    Skills you'll gain: Human Resources, Human Resource Strategy, Industrial and Organizational Psychology, Human Capital, Human Resources Management and Planning, Human Resource Policies, Employee Relations, Workforce Development, Business Ethics, Project Documentation, Policy Development, Knowledge Transfer, Relationship Management, Conflict Management, Organizational Change, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of London

    The Impactful Communicator-Creating Connection and Influence

    Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Drive Engagement, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Oral Expression, Trustworthiness, Diversity and Inclusion, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    HRM Strategies: Analyze, Evaluate & Design

    Skills you'll gain: Human Resources Management and Planning, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Workforce Planning, Workforce Development, Talent Acquisition, Case Studies, Human Resource Policies, Corporate Strategy, Organizational Strategy, Operational Analysis, Business Strategy, Business Management, Strategic Thinking, Competitive Analysis, Analysis

    5
    Rating, 5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Create A Sales Automation AI Agent With Replit AI - 2026

    Skills you'll gain: Vibe coding, LLM Application, Generative AI Agents, Email Automation, Agentic Workflows, Large Language Modeling, AI Integrations, Sales Enablement, AI Workflows, Agentic systems, Marketing Automation, Software As A Service, Prompt Engineering, Tool Calling, Sales Process, Sales Development, Sales Operations, Business Logic, No-Code Development, Development Testing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Solution Design, Innovation, Team Building, Sales Presentations, Storytelling, Open Mindset, Market Research, Team Management, Entrepreneurial Finance, New Product Development, Ideation, Business Planning, Commercialization, New Business Development, Teamwork, Team Leadership

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Understand & Use AI – ChatGPT with Smart Prompting Tips

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, AI powered creativity, Large Language Modeling, AI Personalization, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process, Content Creation, Social Media, Artificial Intelligence, Writing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Data Literacy, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Probability & Statistics, Data Integration, Performance Analysis, Statistical Analysis, LLM Application, Probability, Applied Machine Learning, Analysis, Descriptive Analytics, Reinforcement Learning, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Fire Detection & Fire Alarm Systems and Safety Signages

    Skills you'll gain: Fire And Life Safety, Safety Assurance, Health And Safety Standards, Safety Standards, Hazard Communication (HazCom), Accident Prevention, Control Systems, Systems Integration, Emergency Response, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align Brand Goals

    Skills you'll gain: Brand Marketing, Brand Strategy, Marketing Effectiveness, Branding, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Market Share, Marketing Analytics, Strategic Planning, Key Performance Indicators (KPIs), Case Studies, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

1…316317318…482

In summary, here are 10 of our most popular marketing strategy courses

  • Advanced Sales Prospecting and Lead Generation: LearnQuest
  • Smart Stadiums: The Bernabéu Experience: Real Madrid Graduate School Universidad Europea
  • Foundations of Power Platform for Aspiring PL-400 Developers: Board Infinity
  • Human Capital: Positive Downsizing and Navigating Politics: University of Michigan
  • The Impactful Communicator-Creating Connection and Influence: University of London
  • HRM Strategies: Analyze, Evaluate & Design: EDUCBA
  • Create A Sales Automation AI Agent With Replit AI - 2026: Alex Genadinik
  • New Tech Ventures: Illinois Tech
  • Understand & Use AI – ChatGPT with Smart Prompting Tips: Skillshare
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok