• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    BCG

    La transformation numérique

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Process Design, Business Strategy, Growth Strategies, Business Strategies, Emerging Technologies, Business Economics, Innovation, Market Dynamics, Leadership, Communication

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Smart Stadiums: The Bernabéu Experience

    Skills you'll gain: Risk Management, Risk Analysis, Risk Management Framework, Business Risk Management, Project Risk Management, Sustainable Architecture, Building Information Modeling, Internet Of Things, Data Infrastructure, Infrastructure Architecture, Facility Management, Sustainable Design, Customer experience improvement, Self Service Technologies, Driving engagement, Customer Relationship Management (CRM) Software, Business Strategy, Business, Technology Strategies, Behavioral Management

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Information Security Awareness

    Skills you'll gain: Security Awareness, Information Systems Security, Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Information Privacy, Data Sharing, Telecommuting, Professional Development

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Instagram Stories: Maximize Interaction

    Skills you'll gain: Instagram, Storytelling, Driving engagement, Drive Engagement, Social Media, Content Creation, Social Media Marketing, User Feedback, Brand Marketing, Social Media Content, Promotional Strategies, Branding

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    ChatGPT 2026 - Artificial Intelligence (AI) To Work For You

    Skills you'll gain: ChatGPT, Artificial Intelligence, AI literacy, OpenAI, Generative AI, Business Writing, Writing, Content Creation, Market Opportunities, New Business Development, Blogs, Content Performance Analysis, Emerging Technologies, Adaptability

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced Excel Data Processing and VBA Automation

    Skills you'll gain: Variance Analysis, Excel Macros, Excel Formulas, Microsoft Excel, Financial Data, Financial Forecasting, Spreadsheet Software, Financial Analysis, Financial Modeling, Budgeting, Data Cleansing, Revenue Forecasting, Management Reporting, Data Validation, Forecasting, Pivot Tables And Charts, Generative AI, Trend Analysis, Visual Basic (Programming Language), Data Analysis

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing

    ★ 4.3 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Créer une carte de visite professionnelle avec Canva

    Skills you'll gain: Canva (Software), Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Creative Design, Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Resilience & Leadership: Tools, Methods, & Applications

    Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Leadership, Strategic Communication, Leadership Development, Contingency Planning, Leadership and Management, Business Continuity Planning, Resilience, Communication Strategies, Communication, Risk Analysis, Systems Engineering, Decision Making, Organizational Strategy, Corporate Strategy

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Madecraft

    Strategic Decision Making

    Skills you'll gain: Data Literacy, Critical Thinking, Meeting Facilitation, Data Quality, Problem Solving, Critical Thinking and Problem Solving, Decision Making, Root Cause Analysis, Deductive Reasoning, Independent Thinking, Data Analysis, Logical Reasoning, Data Pipelines, Social Skills, Brainstorming, Strategic Thinking, Systems Thinking, Analytical Skills, Team Leadership, Emotional Intelligence

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Cleaning in Snowflake: Techniques to Clean Messy Data

    Skills you'll gain: Data Cleansing, Data Quality, Data Wrangling, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data

    ★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

1…316317318…530

In summary, here are 10 of our most popular marketing strategy courses

  • Network Externalities, Platform Markets and Sharing: IE Business School
  • La transformation numérique: BCG
  • Smart Stadiums: The Bernabéu Experience: Real Madrid Graduate School Universidad Europea
  • Information Security Awareness: LearnKartS
  • Instagram Stories: Maximize Interaction: Coursera
  • ChatGPT 2026 - Artificial Intelligence (AI) To Work For You: Alex Genadinik
  • Advanced Excel Data Processing and VBA Automation: Coursera
  • Crea un mapa de proceso con Canva: Coursera
  • Créer une carte de visite professionnelle avec Canva: Coursera
  • Resilience & Leadership: Tools, Methods, & Applications: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok