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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

    4
    Rating, 4 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Machine Learning and Artificial Intelligence

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, Artificial Intelligence, Amazon Web Services, Applied Machine Learning, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Exam

    Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    222 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Ethical Hacking Fundamentals

    Skills you'll gain: Penetration Testing, Cybersecurity, Cyber Security Assessment, Network Security, Cyber Threat Intelligence, Threat Detection, Exploitation techniques, Vulnerability Assessments, Application Security, Intrusion Detection and Prevention, Security Awareness, Web Servers

    4.6
    Rating, 4.6 out of 5 stars
    ·
    193 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Data Analysis, Classification And Regression Tree (CART), Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Statistical Modeling, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    258 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Practice

    Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Data Visualization Software, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, MarTech, Consumer Behaviour, Data Collection, Information Privacy

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Leadership Fundamentals

    Skills you'll gain: Performance Appraisal, Leadership Studies, Leadership Development, Employee Performance Management, Performance Management, Virtual Teams, Leadership, Team Motivation, People Management, Organizational Leadership, Business Communication, Organizational Development, Organizational Effectiveness, Organizational Strategy, Organizational Structure, Business, Business Management, Business Administration, Business Planning, Organizational Skills

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Operating Systems Fundamentals

    Skills you'll gain: Linux, Ubuntu, Linux Administration, File Systems, Linux Commands, Operating Systems, User Accounts, Red Hat Enterprise Linux, OS Process Management, File Management, Unix Shell, Unix Commands, System Configuration, Command-Line Interface, Open Source Technology, Role-Based Access Control (RBAC), Virtualization, Virtual Machines, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentals of Diversity

    Skills you'll gain: Diversity Awareness, Diversity Training, Disabilities, Diversity and Inclusion, Cultural Diversity, Intercultural Competence, People Management, Culture, Gerontology, Workplace inclusivity, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Fundamentals of NestJS

    Skills you'll gain: Middleware, Node.JS, Development Environment, Application Development, JavaScript Frameworks, TypeScript, Web Applications, Web Development Tools, Application Programming Interface (API), Server Side, Javascript, Android Development, Dependency Analysis

    3.6
    Rating, 3.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Colorado System

    Vibe Coding Fundamentals

    Skills you'll gain: Prompt Engineering, Debugging, Large Language Modeling, LLM Application, Application Programming Interface (API), Responsible AI, Development Environment, Secure Coding, Integrated Development Environments, Generative AI, OpenAI, Google Gemini, Artificial Intelligence, Application Development, Computer Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Fundamentals of Machine Learning and Artificial Intelligence: Amazon Web Services
  • Meta Marketing Science Certification Exam: Meta
  • Ethical Hacking Fundamentals: LearnKartS
  • Data Science Fundamentals: University of California, Irvine
  • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
  • Program Management Fundamentals: Microsoft
  • Strategic Leadership Fundamentals: University of Huddersfield
  • Operating Systems Fundamentals: Akamai Technologies, Inc.
  • Fundamentals of Diversity: IE Business School

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