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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Project Closure, Machine Learning Algorithms, Business Strategy, Risk Management, Social Determinants Of Health, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Fundamentals of Credit

    Skills you'll gain: Credit Risk, Loans, Capital Expenditure, General Lending, Consumer Lending, Mortgage Loans, Commercial Lending, Financial Analysis, Loan Origination, Financial Statement Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Fundamentals of Speechwriting

    Skills you'll gain: Storytelling, Editing, Writing and Editing, Public Speaking, Writing, Proofreading, Verbal Communication Skills, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, New Business Development, Innovation, Influencing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    495 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Fundamentals of Organization

    Skills you'll gain: Business Process Management, Organizational Structure, Decision Making, Game Theory, Operational Efficiency, Organizational Effectiveness, Business Management, Problem Solving, Business, Complex Problem Solving, Business Strategy, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    194 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    341 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Application Programming Fundamentals

    Skills you'll gain: Software Design Patterns, Object Oriented Programming (OOP), Object Oriented Design, Computational Thinking, Programming Principles, Algorithms, Software Architecture, Computer Programming, Python Programming, Model View Controller, Data Structures

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Azure Networking Fundamentals

    Skills you'll gain: Network Architecture, Network Monitoring, Load Balancing, Network Planning And Design, Virtual Networking, Microsoft Azure, Network Troubleshooting, Network Infrastructure, Network Administration, Scalability, Network Security, Computer Networking, Firewall, Virtual Private Networks (VPN), Network Routing, Virtual Machines

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Planning, Marketing Analytics, Strategic Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Vibe Coding Fundamentals

    Skills you'll gain: Prompt Engineering, Vibe coding, Debugging, Large Language Modeling, LLM Application, AI Security, Application Programming Interface (API), Responsible AI, Development Environment, AI Enablement, Integrated Development Environments, API Testing, Application Development, Application Security

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Master Financial Fundamentals

    Skills you'll gain: Financial Statements, Financial Management, Budgeting, Financial Data, Financial Analysis, Income Statement, Balance Sheet, Performance Analysis, Resource Allocation, Variance Analysis, Cost Benefit Analysis, Return On Investment, Investments, Cash Flows

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
  • Fundamentals of Credit: Corporate Finance Institute
  • Fundamentals of Speechwriting: Coursera
  • International Entertainment and Sports Marketing: Yonsei University
  • Fundamentals of Organization: Politecnico di Milano
  • How to Optimize Your Instagram Account : Coursera
  • Application Programming Fundamentals: LearnQuest
  • Sustainability Analyst Fundamentals: Arizona State University
  • Azure Networking Fundamentals: EDUCBA
  • Planning a Digital Marketing Strategy: Digital Marketing Institute

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