• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Exam

    Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    222 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Operating Systems Fundamentals

    Skills you'll gain: Linux, Ubuntu, Linux Administration, File Systems, Linux Commands, Operating Systems, User Accounts, Red Hat Enterprise Linux, OS Process Management, File Management, Unix Shell, System Configuration, Command-Line Interface, Open Source Technology, Virtualization, Virtual Machines, System Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

    4
    Rating, 4 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Ethical Hacking Fundamentals

    Skills you'll gain: Penetration Testing, Cybersecurity, Cyber Security Assessment, Network Security, Cyber Threat Intelligence, Threat Detection, Exploitation techniques, Vulnerability Assessments, Application Security, Intrusion Detection and Prevention, Security Awareness, Web Servers

    4.6
    Rating, 4.6 out of 5 stars
    ·
    193 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Fundamentals of Credit

    Skills you'll gain: Credit Risk, Loans, Capital Expenditure, General Lending, Consumer Lending, Mortgage Loans, Commercial Lending, Financial Analysis, Loan Origination, Financial Statement Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentals of Diversity

    Skills you'll gain: Diversity Awareness, Diversity Training, Disabilities, Diversity and Inclusion, Cultural Diversity, Intercultural Competence, People Management, Culture, Gerontology, Workplace inclusivity, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Construction Management Fundamentals

    Skills you'll gain: Construction Management, Project Controls, Construction, Project Schedules, Energy and Utilities, Project Risk Management, Cost Estimation, Construction Engineering, Cost Management, Sustainable Architecture, Change Control, Contract Management, Engineering Management, Project Management, Timelines, Scheduling, Sustainable Technologies, Facility Management, Leadership Development, Communication Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    104 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Fundamentals of Speechwriting

    Skills you'll gain: Storytelling, Editing, Writing and Editing, Public Speaking, Writing, Proofreading, Verbal Communication Skills, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EC-Council

    Information Security Fundamentals

    Skills you'll gain: Cryptography, Encryption, Systems Development Life Cycle, Human Factors (Security), Security Awareness, Cybersecurity, Cyber Attacks, Cyber Security Policies, Threat Detection, ISO/IEC 27001, Security Controls, Computer Security, Network Security, Risk Management Framework, Information Systems, General Data Protection Regulation (GDPR)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Marketing analytics: Know your customers

    Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Integrated Marketing Communications, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    461 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…323334…347

In summary, here are 10 of our most popular marketing fundamentals courses

  • Meta Marketing Science Certification Exam: Meta
  • Operating Systems Fundamentals: Akamai Technologies, Inc.
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Ethical Hacking Fundamentals: LearnKartS
  • Fundamentals of Credit: Corporate Finance Institute
  • Program Management Fundamentals: Microsoft
  • Fundamentals of Diversity: IE Business School
  • Construction Management Fundamentals: University of Maryland, College Park
  • Sustainability Analyst Fundamentals: Arizona State University
  • Fundamentals of Speechwriting: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok