• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Plan and Score Content

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Content Scheduling, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Target Market, Web Analytics

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • P

    Politecnico di Milano

    Platform Thinking for the Metaverse

    Skills you'll gain: Business Modeling, Augmented and Virtual Reality (AR/VR), Innovation, Technology Strategies, Virtual Reality, Virtual Environment, Business Transformation, Emerging Technologies, Strategic Thinking, Business Strategies, Computing Platforms, Digital Assets, Resource Utilization

    ★ 4.9 (13) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Timelines: Conquer Project Bottlenecks

    Skills you'll gain: Project Risk Management, Project Controls, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis, Communication Planning

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Cyber Threat Intelligence and Incident Response

    Skills you'll gain: Incident Response, Vulnerability Assessments, Vulnerability Management, Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Security Strategy, Cybersecurity, Endpoint Detection and Response, Intrusion Detection and Prevention, Security Testing, IT Security Architecture, Cyber Attacks, Security Information and Event Management (SIEM), Cyber Engineering, Patch Management, Network Security, Malware Protection, Security Management, Digital Forensics, Risk Analysis

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Graphic and Visual Design, Promotional Materials, Driving engagement, Graphic Design, Advertising, Design, Online Advertising, Graphic and Visual Design Software, Marketing Design, Design Software, Target Audience, Design Elements And Principles, Digital Advertising, Drive Engagement, Marketing, Social Media Content, User Accounts, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Write Blog Posts With Outranking: Rank Articles With AI

    Skills you'll gain: Content Optimization, Search Engine Optimization, Blogs, Keyword Research, Content Creation, Content Strategy, Content Performance Analysis, AI Enablement, Editing, AI Integrations, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • H

    HubSpot Academy

    Managing for Frictionless Sales

    Skills you'll gain: Sales Enablement, Sales Management, Sales Training, Sales Process, Sales Strategy, Sales Development, Employee Onboarding, New Hire Orientations, Training Programs, Employee Coaching, Process Development, Recruitment, Recruitment Strategies, Target Audience, Consumer Behaviour, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    HRM Strategies: Analyze, Evaluate & Design

    Skills you'll gain: Human Resources Management and Planning, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Workforce Planning, Workforce Development, Talent Acquisition, Case Studies, Human Resource Policies, Corporate Strategy, Organizational Strategy, Operational Analysis, Business Strategy, Business Management, Strategic Thinking, Competitive Analysis, Analysis

    ★ 5 (17) · Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Valuation & Strategic Finance

    Skills you'll gain: Cash Flows, Cash Management, Business Valuation, Cash Flow Forecasting, Competitive Analysis, Financial Management, Financial Analysis, Financial Statement Analysis, Finance, Financial Modeling, Financial Market, Investment Management, Capital Budgeting, Financial Statements, Performance Analysis, Market Analysis, Business Strategy, Financial Forecasting, Cost Estimation, Business Economics

    Intermediate · Course · 1 - 3 Months

1…328329330…481

In summary, here are 10 of our most popular marketing strategy courses

  • Plan and Score Content: Coursera
  • User Retention Analytics: Coursera
  • Engage Customers With an Online Store: Google
  • Market Analysis: University of Minnesota
  • Platform Thinking for the Metaverse: Politecnico di Milano
  • Analyze Timelines: Conquer Project Bottlenecks: Coursera
  • Cyber Threat Intelligence and Incident Response: Edureka
  • Anuncie su evento para recaudar fondos con Canva: Coursera
  • Write Blog Posts With Outranking: Rank Articles With AI: Coursera
  • Managing for Frictionless Sales: HubSpot Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok