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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Intermediate Data Analysis Techniques with Pandas

    Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Processing, Data Integration, Data Wrangling, Data Transformation, Data Preprocessing

    ★ 4.9 (13) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Mortgage for Underwriters

    Skills you'll gain: Regulatory Compliance, Underwriting, Regulatory Requirements, Lending and Underwriting, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Mortgage Loans, Credit Risk, Risk Mitigation, Risk Management, Quality Control, Responsible AI, Risk Analysis, AI Integrations, Financial Analysis, Decision Making, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Descubre diferentes formatos de anuncios en Facebook

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Campaigns, Target Market, Advertising Campaigns, Social Media, Social Media Marketing, Social Media Management, Advertising, Social Media Content, Online Advertising, Digital Advertising, Videography, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Custom & Conditional Formatting in Microsoft Excel

    Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Data Literacy, Spreadsheet Software, Data Visualization Software, Data Analysis, Data Management, Business Strategy

    ★ 4.2 (26) · Intermediate · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Business Research, AI literacy, Market Research, Analytical Skills, Business Intelligence, Decision Intelligence, Market Analysis, Trend Analysis, Market Intelligence, Data Analysis, Forecasting, AI Integrations

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Applications of Software Architecture for Big Data

    Skills you'll gain: Databases, Database Development, Database Management, Acceptance Testing, Data Architecture, Web Applications, Microservices, Software Architecture, Software Engineering, System Testing, Data Infrastructure, Software Systems, System Monitoring, Functional Requirement, Application Deployment, Site Reliability Engineering, Middleware, Distributed Computing, Prototyping, Big Data

    ★ 3.5 (19) · Advanced · Course · 1 - 4 Weeks

  • E

    EDUCBA

    SSIS: Design, Implement & Automate ETL Workflows

    Skills you'll gain: SQL Server Integration Services (SSIS), Extract, Transform, Load, Data Warehousing, Data Transformation, Data Manipulation, Data Analysis, Microsoft SQL Servers, Data Integration, Data Mining, Advanced Analytics, Pivot Tables And Charts, Data Processing, SQL, Dataflow, Workflow Management

    ★ 4.6 (17) · Mixed · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Data Strategy, Data Literacy, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Microsoft Power Platform, Data Quality, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Mastering Generative AI for Customer Service Excellence

    Skills you'll gain: Prompt Engineering, Miro AI, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Responsible AI, AI Product Strategy, No-Code Development, Generative AI, Workflow Management, Email Automation, Process Design, ChatGPT, Customer Analysis, Content Performance Analysis, Customer Data Management, Customer Inquiries, Customer and Client Support, AI Workflows, Emotional Intelligence

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Davis

    Strategies for Scaling and Optimizing Content

    Skills you'll gain: Content Performance Analysis, Content Optimization, Key Performance Indicators (KPIs), Search Engine Optimization, Content Development and Management, Content Strategy, Keyword Research, Content Creation, Content Marketing, Performance Analysis, Web Analytics and SEO, Scalability, Strategic Partnership, Earned Media, AI Integrations, Legal Risk, Cross-Channel Marketing, Process Design

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery

    Skills you'll gain: Google Gemini, Gemini, Data Analysis, Exploratory Data Analysis, AI Enablement, Data Wrangling, Data Preprocessing, Generative AI, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Getting started with Prezi for small businesses: Coursera
  • Intermediate Data Analysis Techniques with Pandas: Packt
  • Mortgage for Underwriters: Coursera
  • Descubre diferentes formatos de anuncios en Facebook: Coursera
  • Custom & Conditional Formatting in Microsoft Excel: Coursera
  • AI for Research & Analysis: AI CERTs
  • Applications of Software Architecture for Big Data: University of Colorado Boulder
  • SSIS: Design, Implement & Automate ETL Workflows: EDUCBA
  • Making Evidence-Based Strategic Decisions: University of Maryland, College Park
  • Mastering Generative AI for Customer Service Excellence: Edureka

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
Brand Management (7)

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