• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • E

    Edureka

    Generative AI and LLM Security

    Skills you'll gain: AI Security, Responsible AI, Data Ethics, LLM Application, Generative AI, Google Gemini, Artificial Intelligence, Cloud Security, Governance Risk Management and Compliance, Cyber Security Strategy, Security Strategy, Artificial Intelligence and Machine Learning (AI/ML), Computer Security Awareness Training, Network Security, Security Management, Cyber Attacks, Cyber Security Policies, Natural Language Processing, Risk Management, Supply Chain

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    商务英语课程:财经英语 Finance & Economics

    Skills you'll gain: Negotiation, Business Communication, Business Correspondence, Vocabulary, Oral Expression, Business Writing, Forecasting, Discussion Facilitation, English Language, Budgeting, Verbal Communication Skills, Communication, Communication Strategies, Financial Forecasting, Business Ethics, Financial Data, Auditing, Influencing

    ★ 4.8 (10) · Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Interviewing, Negotiating a Job Offer, and Career Planning

    Skills you'll gain: Smart Goals, Goal Setting, Interviewing Skills, Negotiation, Professional Development, Compensation and Benefits, Recruitment, Data Science, Communication, Verbal Communication Skills

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Sports Betting: Risks & Ripple Effects Teach-Out

    Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Marketing, Public Health, Strategic Marketing, Substance Abuse, Marketing Strategy and Techniques, Business Ethics, Healthcare Ethics, Social Impact, Law, Regulation, and Compliance, Socioeconomics, Legal Risk, Higher Education, Online Advertising, Substance Abuse Counseling, Regulatory Requirements, Ethical Standards And Conduct, Regulatory Compliance, FinTech

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Finance

    Skills you'll gain: Finance, Corporate Finance, Business Valuation, General Finance, Return On Investment, Financial Planning, Financial Acumen, Financial Management, Working Capital, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Investments, Risk Analysis

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Leading Transformation: Driving Organizational Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership, Stakeholder Analysis, Internal Communications, Stakeholder Communications, Stakeholder Management, Communication Strategies, Strategic Communication, Communication, Adaptability, Planning

    ★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Developing and Managing Sustainable Supply Chains

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Technologies, Sustainable Development, Sustainable Design, Sustainable Systems, Environmental Social And Corporate Governance (ESG), Supply Chain Management, Supply Chain Planning, Supply Chain, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Case Studies, Logistics, Logistics Management, Business Technologies, Climate Change Mitigation, Corporate Strategy, Transportation Operations, Waste Minimization

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Plan Execution, Product Development, Commercialization, Innovation, Ideation, Market Intelligence, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Value Propositions, Regulatory Requirements

    ★ 3.9 (7) · Intermediate · Course · 1 - 3 Months

  • X

    Xbox

    Designing with GenAI and Capstone Project

    Skills you'll gain: Design Reviews, AI powered creativity, Peer Review, Adobe Firefly, Generative AI, Adobe Creative Cloud, Graphic Design, Responsible AI, Adobe Photoshop, Graphic and Visual Design, Design Software, Design Strategies, Design Research, Oral Expression, Design Elements And Principles, Prompt Engineering

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Presenta datos y gráficos con Canva

    Skills you'll gain: Presentations, Canva (Software), Sales Presentations, Sales Presentation, Data Visualization, Graphical Tools, Design, Graphic Design, Design Software

    ★ 4.5 (24) · Intermediate · Guided Project · Less Than 2 Hours

1…333334335…481

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI and LLM Security : Edureka
  • 商务英语课程:财经英语 Finance & Economics: Arizona State University
  • Interviewing, Negotiating a Job Offer, and Career Planning: University of California, Irvine
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Sports Betting: Risks & Ripple Effects Teach-Out: University of Michigan
  • Mastering Business Essentials: Finance: Emory University
  • AI for Business: ChatGPT for Brand Storytelling: Packt
  • Leading Transformation: Driving Organizational Change: Coursera
  • Developing and Managing Sustainable Supply Chains: University of Colorado Boulder
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok