Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Creation, Social Media Content, Professional Development, Driving engagement, Social Media, Content Marketing, Web Presence, Business Marketing, Social Media Marketing, Brand Awareness, Content Management, Digital Marketing Tools, Relationship Building, Thought Leadership, Brand Marketing, Recruitment, Sales Prospecting
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Machine Learning Methods, Customer Relationship Management (CRM) Software, Predictive Modeling, Data Literacy, Customer Data Management, Advanced Analytics, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, AI literacy, Deep Learning, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Customer Insights, Content Strategy, Target Audience, Marketing Effectiveness, Brand Marketing, Persona Development, Brand Strategy, Agile Methodology, Journey Mapping, Storytelling, Consumer Behaviour, Conversion Funnel Analysis
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Product Strategy, Overcoming Objections, Business Transformation, Cross-Functional Collaboration, Agile Product Development, Cross-Functional Team Leadership, Product Management, Organizational Development, Culture Transformation, Organizational Change, Organizational Leadership, Product Development, Digital Transformation, Leadership, Customer experience improvement, Innovation, Stakeholder Engagement, Data-Driven Decision-Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Development, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media Marketing, Social Media, LinkedIn, Workflow Management
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Data Visualization Software, Cross Selling, Product Promotion, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Interface (UI), User Interface (UI) Design, Journey Mapping, User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, Experience Design, User Centered Design, Customer Retention, Business Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: GitHub Copilot, Prompt Engineering, AI Integrations, Generative AI, ChatGPT, AI literacy, AI Workflows, Application Development, Code Review, Debugging
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative Model Architectures, Data Preprocessing, AI literacy, Business Intelligence, Data Quality, Analytics, Data Analysis, Business Ethics, Business Analytics, Machine Learning Algorithms, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Payment Systems, Banking Services, Banking, Payment Processing, Automated Clearing House, Bank Regulations, Credit/Debit Card Processing, Operational Risk, Financial Systems, Financial Regulation, Payment Processing and Collection, Financial Regulations, Credit Risk, Financial Controls, FinTech, Point of Sale, International Finance, Transaction Processing, Digital Transformation
Mixed · Course · 1 - 4 Weeks