• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Modern Game Design Mastery with AI

    Skills you'll gain: Data Ethics, AI powered creativity, AI Product Strategy, AI Workflows, AI literacy, Storytelling

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build and Configure an Ecommerce Website Using WordPress

    Skills you'll gain: WordPress, Order Processing, Order Management, Payment Processing, Content Management Systems, E-Commerce, Payment Systems, Merchant Services, Web Content, Software Installation, Shipping and Receiving, Sales Tax, Email Automation, System Configuration

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Video Editing Efficiency: Enhance Your Editing Workflow

    Skills you'll gain: Data Storage, Data Storage Technologies, Video Editing, Data Maintenance, Editing, Video Production, File Management, Cloud Storage, Data Management, Post-Production, Data Loss Prevention

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Lancer une campagne publicitaire sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Marketing Budgets, Target Market, Content Scheduling, Advertising, Scheduling, Online Advertising, Budgeting, Campaign Planning, Budget Management, Campaign Management, Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Artificial Intelligence in Practice for Business

    Skills you'll gain: AI Personalization, AI Enablement, Fraud detection, AI Product Strategy, Artificial Intelligence, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Process Automation, Social Media, Health Technology, Deep Learning, AI literacy, Automation, Machine Learning, Applied Machine Learning, Data-Driven Decision-Making, Computer Vision, Natural Language Processing, Predictive Analytics

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Read GA4 Traffic

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Case Studies, Data Literacy, Statistical Reporting, Key Performance Indicators (KPIs), Data Presentation, Data-Driven Decision-Making, Business Metrics, Stakeholder Communications, Report Writing, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Financial Modeling for Maruti Suzuki: Analyze & Evaluate

    Skills you'll gain: Cash Flows, Business Valuation, Financial Statement Analysis, Financial Statements, Financial Analysis, Balance Sheet, Financial Modeling, Profit and Loss (P&L) Management, Cash Flow Forecasting, Case Studies, Return On Investment, Financial Data, Financial Forecasting, Market Analysis, Equities, Market Dynamics

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Agents d'IA générative : transformer l'entreprise

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, Generative Model Architectures, Prompt Patterns, AI Product Strategy, Agentic systems, Customer experience improvement, Technology Strategies, AI Integrations, Business Solutions, Solution Design, Google Cloud Platform, Business Transformation, Business Strategy, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Complete Insurance Operations & Risk Management

    Skills you'll gain: Insurance, Underwriting, Claims Processing, Insurance Policies, Insurance and Warranty Claims Processing, Lending and Underwriting, Actuarial Science, Financial Services, Operational Risk, Risk Management, Customer Complaint Resolution, Financial Regulation, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Digital Transformation, Regulatory Requirements, Information Technology, Management Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Reports and Dashboards with AI

    Skills you'll gain: Dashboard Creation, Data Visualization, Interactive Data Visualization, Prompt Patterns, Project Risk Management, Performance Reporting, AI literacy, Risk Analysis, Data-Driven Decision-Making, Project Management Software, Project Performance, Project Portfolio Management, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Management: Leading Teams to Success

    Skills you'll gain: Management Training And Development, Trustworthiness, Team Building, Team Performance Management, Team Leadership, Team Management, Leadership and Management, Rapport Building, Employee Onboarding, Team Collaboration, Organizational Leadership, Leadership, Leadership Development, People Management, Employee Coaching, Drive Engagement, Recognizing Others, Coaching, Planning, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

1…338339340…478

In summary, here are 10 of our most popular product marketing courses

  • 2026 Market Research: Consumer Behavior & Psychology: Alex Genadinik
  • Modern Game Design Mastery with AI: AI CERTs
  • Build and Configure an Ecommerce Website Using WordPress: EDUCBA
  • Video Editing Efficiency: Enhance Your Editing Workflow: Skillshare
  • Lancer une campagne publicitaire sur Pinterest: Coursera
  • Artificial Intelligence in Practice for Business: John Wiley & Sons
  • Read GA4 Traffic: Coursera
  • Financial Modeling for Maruti Suzuki: Analyze & Evaluate: EDUCBA
  • Agents d'IA générative : transformer l'entreprise: Google Cloud
  • Complete Insurance Operations & Risk Management: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok