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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process II

    Skills you'll gain: Lean Six Sigma, Performance Improvement, Statistical Process Controls, Operational Analysis, Process Improvement, Statistical Methods, Continuous Improvement Process, Innovation, Operations Management, Probability & Statistics, Problem Solving

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Accroître l’engagement de votre profil d’entreprise sur IG

    Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

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    Harvard Business Review

    Foster a Culture of Innovation

    Skills you'll gain: Innovation, Creative Thinking, Curiosity, Ideation, Brainstorming, Strategic Thinking, New Product Development, Market Opportunities, Business Risk Management, Collaboration, Continuous Improvement Process, Problem Solving, Prioritization, Stakeholder Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    D

    Dartmouth College

    Inquiries Into Bipedalism

    Skills you'll gain: Biology, 3D Assets, Anthropology, Anatomy, Laboratory Research, Scientific Methods, Visualization (Computer Graphics), Life Sciences, Spatial Data Analysis, Geospatial Information and Technology

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Design a Customer Satisfaction Survey with Typeform: A Beginner's Guide

    Skills you'll gain: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

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    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Instagram Visuals: Enhance Photography & Design

    Skills you'll gain: Design, Graphic and Visual Design, Photography, Photo Editing, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

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    U

    Universitat Politècnica de València

    Accessible technology for inclusion

    Skills you'll gain: Web Content Accessibility Guidelines, Disabilities, Adaptive Equipment, Mobile Development, Hypertext Markup Language (HTML), Web Design, Education Software and Technology, Usability, User Interface (UI), Digital Design, Android (Operating System), Apple iOS, Diversity Equity and Inclusion Initiatives

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer un Business Model Canva avec Mural

    Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    C

    Coursera

    Simple to Stunning: The Fidelity Evolution in Figma Design

    Skills you'll gain: Figma (Design Software), Graphic and Visual Design, User Interface (UI) Design, Typography, Layout Design, Design Elements And Principles, User Experience Design, Usability, Style Guides, Wireframing, Mockups, UI Components

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    UBITS

    Negociación y gestión de métricas

    Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard

    Intermediate · Course · 1 - 3 Months

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    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Stakeholder Management, Proposal Development, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Understanding the Healthcare Innovation Process II: University of Illinois Urbana-Champaign
  • Accroître l’engagement de votre profil d’entreprise sur IG: Coursera
  • Foster a Culture of Innovation: Harvard Business Review
  • Inquiries Into Bipedalism: Dartmouth College
  • Design a Customer Satisfaction Survey with Typeform: A Beginner's Guide: Coursera
  • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
  • Instagram Visuals: Enhance Photography & Design: Coursera
  • Accessible technology for inclusion: Universitat Politècnica de València
  • Créer un Business Model Canva avec Mural: Coursera
  • Simple to Stunning: The Fidelity Evolution in Figma Design: Coursera

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Market (economics) (28)
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