Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
University of Illinois Urbana-Champaign
Skills you'll gain: Lean Six Sigma, Performance Improvement, Statistical Process Controls, Operational Analysis, Process Improvement, Statistical Methods, Continuous Improvement Process, Innovation, Operations Management, Probability & Statistics, Problem Solving
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Harvard Business Review
Skills you'll gain: Innovation, Creative Thinking, Curiosity, Ideation, Brainstorming, Strategic Thinking, New Product Development, Market Opportunities, Business Risk Management, Collaboration, Continuous Improvement Process, Problem Solving, Prioritization, Stakeholder Engagement
Intermediate · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Biology, 3D Assets, Anthropology, Anatomy, Laboratory Research, Scientific Methods, Visualization (Computer Graphics), Life Sciences, Spatial Data Analysis, Geospatial Information and Technology
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Design, Graphic and Visual Design, Photography, Photo Editing, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Web Content Accessibility Guidelines, Disabilities, Adaptive Equipment, Mobile Development, Hypertext Markup Language (HTML), Web Design, Education Software and Technology, Usability, User Interface (UI), Digital Design, Android (Operating System), Apple iOS, Diversity Equity and Inclusion Initiatives
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Figma (Design Software), Graphic and Visual Design, User Interface (UI) Design, Typography, Layout Design, Design Elements And Principles, User Experience Design, Usability, Style Guides, Wireframing, Mockups, UI Components
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Stakeholder Management, Proposal Development, Competitive Analysis
Beginner · Course · 1 - 4 Weeks