• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Literacy, Data Visualization, Generative AI, Risk Management, Risk Mitigation, ChatGPT, Data Synthesis, Compliance Management, AI Integrations, AI Workflows, Data Pipelines, Automation, Predictive Analytics

    4.7 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (6) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    GenAI for Automated Financial Reporting

    Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, AI Integrations, Google Gemini, Gemini, Generative AI, Financial Reporting, Anomaly Detection, OpenAI, Auditors Report, Auditing, Business Process Automation, Financial Auditing, Data Analysis

    4.8 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Github CoPilot for Beginners: Write Software With AI

    Skills you'll gain: GitHub Copilot, Responsive Web Design, Web Components, HTML and CSS, Web Design and Development, Prompt Engineering, Prompt Patterns, AI powered creativity, Web Development Tools, Web Development, Software Engineering, Machine Learning

    4.6 stars, 76 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (76) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Austral

    Modelización Cuantitativa para Finanzas Corporativas

    Skills you'll gain: Financial Modeling, Time Series Analysis and Forecasting, Risk Modeling, Regression Analysis, Financial Forecasting, Predictive Modeling, Statistical Modeling, Financial Data, Forecasting, Finance, Trend Analysis, Predictive Analytics, Statistical Methods, R Programming, Financial Analysis, Statistical Analysis, Statistics, Probability & Statistics, Estimation, Probability Distribution

    4.5 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (32) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Planning, Plan Execution, Strategic Thinking, Business Strategy, Strategic Decision-Making, FinTech, Strategic Partnership, Work Breakdown Structure, Decision Making, Market Opportunities, Solution Design, Proposal Development, Financial Services, Business Modeling, Market Analysis, Case Studies, Value Propositions, Market Research, Target Audience

    4.4 stars, 72 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (72) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Introduction to Email Marketing

    Skills you'll gain: Digital Media Strategy, Business Marketing

    4.9 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Social Sciences, Statistical Analysis, Statistical Software, Statistical Modeling, Correlation Analysis, Statistical Methods, Advanced Analytics, Regression Analysis, Mathematical Modeling, Analysis, Data Analysis Software, Research, Model Evaluation, Data Modeling, Statistical Hypothesis Testing

    4.8 stars, 98 reviews, Mixed, Course, 3 - 6 Months

    ★ 4.8 (98) · Mixed · Course · 3 - 6 Months

    Category: Free
    Free
  • B

    Board Infinity

    Key Industry 4.0 Technologies in Manufacturing - 1

    4.5 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Data Analysis with Pandas and Python

    Skills you'll gain: Pandas (Python Package), Data Import/Export, Matplotlib, Plot (Graphics), Pivot Tables And Charts, Jupyter, Data Visualization Software, Microsoft Excel, Data Analysis, Spreadsheet Software, Text Mining, Data Wrangling, Data Manipulation, Data Cleansing, Data Presentation, Data Processing, Data Integration, Programming Principles, Graphing, Time Series Analysis and Forecasting

    4.6 stars, 43 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (43) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    AI CERTs

    From Blocks to Build: Blockchain Dev Essentials

    Skills you'll gain: Audit Working Papers, Blockchain, Web Development Tools, Software Design Patterns, Software Development Tools, Application Development, Computer Programming Tools, Development Environment, Digital Assets, Program Development, Distributed Computing, Software Development, Go (Programming Language), Cryptography, Transaction Processing, FinTech, Encryption, Business Logic, Business Analysis, Virtual Machines

    Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    How to Develop and Maintain a Healthy Talent Pipeline

    Skills you'll gain: Talent Pipelining, Talent Management, Employee Engagement, Employee Retention, Talent Acquisition, Human Resources Management and Planning, Human Resources, Human Resource Strategy, Drive Engagement, Talent Recruitment, Talent Sourcing, Workforce Development, People Development, Recruitment, Recruitment Strategies, HR Tech, Diversity and Inclusion, Analytics

    4.6 stars, 15 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    4.5 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (15) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…342343344…686

In summary, here are 10 of our most popular digital analytics courses

  • GenAI for Fraud Analysts: Improving Detection Efficiency: Coursera
  • GenAI for Automated Financial Reporting: Coursera
  • Github CoPilot for Beginners: Write Software With AI: Coursera
  • Modelización Cuantitativa para Finanzas Corporativas: Universidad Austral
  • Blockchain in Financial Services: Strategic Action Plan: INSEAD
  • Introduction to Email Marketing: Google
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • Key Industry 4.0 Technologies in Manufacturing - 1: Board Infinity
  • Data Analysis with Pandas and Python: Packt
  • From Blocks to Build: Blockchain Dev Essentials: AI CERTs

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok