• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Как таргетировать группу пользователей в Twitter?

    Skills you'll gain: Online Advertising, Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Target Market, Global Marketing, Customer Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Branding and Brand Strategy

    Skills you'll gain: Digital Brand Strategy, Branding, Brand Strategy, Customer Engagement, Brand Awareness, Brand Management, Brand Marketing, Brand Loyalty, Drive Engagement, Marketing Strategies, Digital Media Strategy, Web Presence, Strategic Marketing, Consumer Behaviour, Case Studies, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Mastering Adobe Photoshop CC: Mockups & Smart Layouts

    Skills you'll gain: Adobe Photoshop, Adobe Creative Cloud, Adobe InDesign, Layout Design, Adobe Illustrator, Creative Design, Graphic and Visual Design, Photo Editing, Visual Storytelling, Graphic and Visual Design Software, AI powered creativity, Computer Graphic Techniques, Graphics Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI SEO Content Creation

    Skills you'll gain: Content Optimization, Generative Engine Optimization (GEO), Content Marketing, Content Performance Analysis, Workflow Management, AI Integrations, Writing and Editing, Prompt Engineering Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Intermediate 3D Modelling and Game Asset Creation

    Skills you'll gain: Unreal Engine, 3D Assets, 3D Modeling, Computer Graphics, Video Game Development, Model Optimization, Visualization (Computer Graphics), File Management, Computer Graphic Techniques, Graphical Tools, Data Import/Export, Image Quality

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Obsidian for Beginners: Journal and Track Tasks

    Skills you'll gain: Collaborative Software, Journals, Organizational Skills, Productivity, Ability To Meet Deadlines, Document Management, Project Management, File Management, Personal Development, Query Languages

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Analysis and Trading Strategies

    Skills you'll gain: Technical Analysis, Data Visualization Software, Chart.js, Financial Trading, Market Trend, Securities Trading, Market Data, Derivatives, Market Analysis, Analysis, Technical Support, Build Tools, Market Opportunities, Go To Market Strategy, Planning, Marketing Strategy and Techniques, Technical Support and Services, UI/UX Strategy, Decision Making, Psychology

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Make Apps with ChatGPT and Generative AI

    Skills you'll gain: Prompt Engineering, Token Optimization, ChatGPT, No-Code Development, OpenAI, LLM Application, Generative AI, Microsoft Power Platform, Application Programming Interface (API), Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, Microsoft Azure, Microsoft Outlook, Email Marketing

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Enhance User Interface Design with Mood Boards in Miro

    Skills you'll gain: User Interface (UI), User Story, Design Thinking, User Interface (UI) Design, Persona (User Experience), User Acceptance Testing (UAT), Visual Storytelling, User Experience

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Metrics & Schedule Social Posts

    Skills you'll gain: Content Scheduling, Digital Marketing Tools, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management, Content Optimization

    Beginner · Course · 1 - 4 Weeks

1…344345346…479

In summary, here are 10 of our most popular product marketing courses

  • Как таргетировать группу пользователей в Twitter?: Coursera
  • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera
  • Digital Branding and Brand Strategy: EDUCBA
  • Mastering Adobe Photoshop CC: Mockups & Smart Layouts: Skillshare
  • AI Keyword Research & Intent: Coursera
  • AI SEO Content Creation: Coursera
  • Intermediate 3D Modelling and Game Asset Creation: Packt
  • Obsidian for Beginners: Journal and Track Tasks: Coursera
  • Technical Analysis and Trading Strategies: EDUCBA
  • Make Apps with ChatGPT and Generative AI: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok