• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Product Recommender System: OpenAI Text Embedding

    Skills you'll gain: Embeddings, AI Personalization, OpenAI API, Data Analysis, Generative AI, OpenAI, Data Manipulation, Prototyping, Data Visualization, Python Programming, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    20 Questions To Help You Start a Business

    Skills you'll gain: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Social Media with Data-Driven Insights

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Marketing Analytics, Social Media Analytics, Social Media Management, Analytics, Social Media Marketing, Social Media Content, Driving engagement, Web Analytics, Social Media Campaigns, Calendar Management, Scheduling, Social Media Strategy, Campaign Management, Performance Analysis, Content Strategy, Digital Media Strategy, Descriptive Analytics, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Data Viz Using Tableau & Presenting With Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Storytelling, Technical Communication, Data Analysis, Stakeholder Communications, Spatial Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Responsible Innovation and Trustworthy AI

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, AI literacy, AI Integrations, Business Ethics, Risk Analysis, SAS (Software), Ethical Standards And Conduct, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Security, Data Management, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras

    Skills you'll gain: Conversion Funnel Analysis, Design Thinking, Solution Design, Business Modeling, Process Design, Growth Strategies, Business Transformation, Business Strategy, Design Strategies, Innovation, Sustainable Business, Corporate Sustainability, Value Propositions, Market Analysis, User Experience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    cPanel Web Hosting Management Mastery

    Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, User Provisioning, Cloud Hosting, Public Key Infrastructure, User Accounts, Security Controls, Data Security, Key Management, Encryption, Database Management, Web Servers, Email Automation, Systems Administration, System Configuration, Content Management

    5
    Rating, 5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Salesforce Essentials and Core Concepts

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Validation, Cloud Computing Architecture, Object-Relational Mapping, Cloud Computing, Application Design, Data Integrity, System Configuration, Automation

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Español

    Skills you'll gain: Metadata Management, Data Pipelines, Google Cloud Platform, Extract, Transform, Load, Cloud Storage, Data Infrastructure, Data Processing, Data Import/Export, Data Migration, Apache Airflow, PySpark, Data Storage, Data Lakes, Data Integration, Big Data, Data Management, Data Transformation, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Machine Learning with PySpark: Recommender System

    Skills you'll gain: PySpark, Apache Spark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI API, Data Manipulation, Pandas (Python Package), Data Transformation, Unsupervised Learning, Applied Machine Learning, Embeddings, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    A Beginner's Guide to Unlocking Content Marketing

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Marketing Strategies, Competitive Analysis, Marketing Planning, Content Performance Analysis, Target Audience, Content Creation, Marketing, Content Optimization, Brand Marketing, Brand Strategy, Content Scheduling, Branding, Marketing Analytics, Key Performance Indicators (KPIs), Brand Management, Journey Mapping, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Computational Thinking with JavaScript 2: Model & Analyse

    Skills you'll gain: Plot (Graphics), Data Presentation, Data Literacy, Applied Machine Learning, Code Reusability, Analytical Skills, Data Preprocessing, Software Design Patterns, Data Import/Export, Javascript, Computer Programming, Software Development

    Beginner · Course · 1 - 4 Weeks

1…359360361…540

In summary, here are 10 of our most popular customer analytics courses

  • Product Recommender System: OpenAI Text Embedding: Coursera
  • 20 Questions To Help You Start a Business: Madecraft
  • Optimize Social Media with Data-Driven Insights: Coursera
  • Data Viz Using Tableau & Presenting With Storytelling: University of Pennsylvania
  • Responsible Innovation and Trustworthy AI: SAS
  • Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras: Parsons School of Design, The New School
  • cPanel Web Hosting Management Mastery: EDUCBA
  • Salesforce Essentials and Core Concepts: Packt
  • Introduction to Data Engineering on Google Cloud - Español: Google Cloud
  • Machine Learning with PySpark: Recommender System: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok