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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    TikTok Analytics: Optimize Performance

    Skills you'll gain: Content Performance Analysis, TikTok, Social Media Analytics, Driving engagement, Social Media Content, Content Creation, Data-Driven Marketing, Content Optimization, Content Strategy, Target Audience, Performance Analysis, Performance Metric, Performance Measurement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design Robust Data Models for Analytics

    Skills you'll gain: Star Schema, Snowflake Schema, Data Warehousing, Data Modeling, Database Design, Data Architecture, Performance Tuning, Model Optimization, Business Analytics, Performance Measurement, Performance Metric, Business Metrics, Descriptive Analytics, Business Reporting

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Comment configurer Facebook Analytics

    Skills you'll gain: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Editing, Social Media, Social Media Campaigns, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillsBooster Academy

    Social Media Marketing with ChatGPT

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, ChatGPT, Content Creation, Campaign Management, Social Media Content, Customer Communications Management, Social Media Management, Advertising Campaigns, Personalized Campaigns, Digital Media Strategy, Social Media Analytics, Content Development and Management, Campaign Planning, Promotions and Campaigns, Content Scheduling, Generative AI, Artificial Intelligence, Data Analysis

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, Marketing Effectiveness, Marketing Automation, Prompt Engineering, Digital Marketing Tools, Large Language Modeling, Legal Risk, Intellectual Property

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

  • Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Marketing Strategies, Innovation, Brand Strategy, Business Strategies, Storytelling

    ★ 4.7 (497) · Mixed · Course · 1 - 4 Weeks

  • D

    Dartmouth College

    Data Analytics for Digital Transformation

    Skills you'll gain: Digital Transformation, Predictive Modeling, Customer experience strategy (CX), Analytics, Predictive Analytics, Simulations, Simulation and Simulation Software, Advanced Analytics, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Data-Driven Decision-Making, Operations Research, Internet Of Things, Model Training, Ethical Standards And Conduct, Cloud Computing, Data Ethics, Business Analytics, Process Optimization

    ★ 4.9 (32) · Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Customer Analysis, Digital Analysis, Marketing Strategy and Techniques, Marketing Operations, Marketing Effectiveness, Data Strategy, Data-Driven Decision-Making, Data Visualization Software

    ★ 4.4 (9) · Beginner · Specialization · 3 - 6 Months

  • E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery

    ★ 5 (10) · Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Customer Analysis, Cross-Channel Marketing, Marketing Operations, Persona Development, Target Market, Consumer Behaviour, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Digital Marketing with AI

    Skills you'll gain: AI Personalization, Data Ethics, Prompt Engineering Tools, Generative AI, Responsible AI, AI powered creativity, Email Marketing, Google Gemini, Digital Marketing, Digital Marketing Tools, Email Automation, Marketing Automation, Digital Marketing Campaigns, Content Strategy, Content Creation, Personalized Service, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Copilot

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • TikTok Analytics: Optimize Performance: Coursera
  • Design Robust Data Models for Analytics: Coursera
  • Management of Marketing Communications: University of Arizona
  • Comment configurer Facebook Analytics: Coursera
  • Social Media Marketing with ChatGPT: SkillsBooster Academy
  • Generative AI in Marketing: Emory University
  • International Entertainment and Sports Marketing: Yonsei University
  • Data Analytics for Digital Transformation: Dartmouth College
  • Marketing e Data Science: Fundação Instituto de Administração
  • Mastering Business Essentials: Marketing: Emory University

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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