Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking
★ 4.4 (9) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Promotions and Campaigns, Advertising
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Prompt Engineering, AI Integrations, ChatGPT, AI literacy, Presentations, AI Personalization, AI Workflows, Artificial Intelligence, Content Creation, Brainstorming
★ 4.2 (14) · Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Service Level Agreement, Storytelling, Customer Service, Responsible AI
Beginner · Professional Certificate · 3 - 6 Months

Board Infinity
Skills you'll gain: Canva (Software), Typography, Layout Design, Color Theory, Graphic and Visual Design Software, AI powered creativity, Graphic and Visual Design, Digital Design, Responsible AI, Creative Design, Design, Graphic Design, Design Elements And Principles, Design Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Visualization, Seaborn, Plot (Graphics), Jupyter, Matplotlib, Data Analysis, Data Science, Statistical Analysis, NumPy, Data Manipulation, Data Cleansing, Descriptive Statistics, Python Programming, Data Quality
★ 4.1 (15) · Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Performance Metric, Performance Analysis, Performance Measurement, Customer Demand Planning, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Data Analysis
★ 4.7 (29) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data-Driven Decision-Making, Business Intelligence Software, Data Modeling, Power Platform Architecture & Technical Design, Snowflake Schema, Data Transformation, Extract, Transform, Load, Data Storytelling, Data Strategy, Data Integration, Data Cleansing, Process Improvement and Optimization, Data Analysis, Data Management, Data Governance, Data Quality, Relationship Management
★ 3.5 (6) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Clinical Data Management, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Data Literacy, Health Informatics, Regression Analysis, Descriptive Analytics, Predictive Analytics, Machine Learning Software, Supervised Learning, Statistical Analysis, Data Analysis Software, Statistics, Statistical Machine Learning, Decision Tree Learning, Random Forest Algorithm
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Restful API, Data Mapping, Data Store, Scalability, NoSQL, Query Languages, Data Import/Export, Big Data, Software Installation
★ 4.7 (9) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, AI Enablement, Generative AI Agents, User Feedback, Document Management, ChatGPT, Employee Engagement, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Data Wrangling, Data Access, Programming Principles, Python Programming, Data Structures, Development Environment, Scripting, Package and Software Management, Software Installation, Object Oriented Programming (OOP)
★ 4.7 (32) · Beginner · Course · 1 - 4 Weeks