• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Macquarie University

    전략적 경영으로 경쟁우위 선점하기

    Skills you'll gain: Business Strategy, Strategic Thinking, Growth Strategies, Competitive Analysis, Corporate Strategy, Strategic Marketing, Value Propositions, Organizational Strategy, Customer Analysis, Business Planning, Market Analysis, Market Share, Strategic Decision-Making, New Business Development, Market Opportunities, Market Dynamics, Innovation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Utilisez les fonctionnalités cachées de Canva

    Skills you'll gain: Canva (Software), Color Matching, Scalability, Photo Editing, Graphic and Visual Design, Graphic and Visual Design Software, Layout Design, Creative Design, Graphic Design, Typography, Content Creation, Creativity, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Excel: Modeling with Power Pivot and Reporting Insights

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Spreadsheet Software, Business Reporting, Data Analysis, Data Presentation, Data Visualization Software, Data Visualization, Microsoft Office, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Emerging Technologies, Health Technology, Analytics, Data Preprocessing, AI Integrations, Machine Learning, Machine Learning Algorithms, Health Care, Applied Machine Learning, Data Analysis, Correlation Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Home Health Care, Data Quality, Responsible AI, Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Data-Driven Marketing, Customer Insights, Customer Analysis, Meta Ads Manager, Marketing Analytics, Target Audience, AI Personalization, Digital Advertising, Performance Measurement, Customer Engagement, Consumer Behaviour, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    معالجة البيانات وتحليل الأعمال باستخدام برنامج جدول البيانات

    Skills you'll gain: Spreadsheet Software, Business Analysis, Data Manipulation, Excel Formulas, Data Analysis, Text Mining, Statistical Reporting, Data Presentation, Data Processing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Salesforce Starter Kit

    Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Software Design, Data Security

    Advanced · Specialization · 1 - 4 Weeks

  • G

    Google Cloud

    Building Realtime Pipelines in Cloud Data Fusion

    Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Google Cloud Platform, Data Integration, Data Transformation, Data Wrangling, Data Analysis, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Winning at Sales

    Skills you'll gain: Sales Presentations, Sales Management, Sales, Selling Techniques, Sales Strategy, Account Management, Sales Territory Management, General Sales Practices, Account Strategy, Sales Process, Closing (Sales), Presentations, Showrooms, Client Services, Customer Acquisition Management, Employee Coaching, Customer Relationship Management, Overcoming Objections, Rapport Building

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Strategize, Roadmap, and Mitigate AI Projects

    Skills you'll gain: Case Studies, Fraud detection, Project Design, Project Risk Management, Ethical Standards And Conduct, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation

    Intermediate · Course · 1 - 4 Weeks

1…371372373…493

In summary, here are 10 of our most popular marketing analytics courses

  • 전략적 경영으로 경쟁우위 선점하기: Macquarie University
  • Utilisez les fonctionnalités cachées de Canva: Coursera
  • Excel: Modeling with Power Pivot and Reporting Insights: Logical Operations
  • Machine Learning for Healthcare Professionals: Northeastern University
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Design Brainstorming diagrams for businesses with Creately: Coursera
  • معالجة البيانات وتحليل الأعمال باستخدام برنامج جدول البيانات: Coursera
  • 2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks): Alex Genadinik
  • Salesforce Starter Kit: Coursera
  • Building Realtime Pipelines in Cloud Data Fusion: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok