• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Creating a Data Transformation Pipeline with Cloud Dataprep

    Skills you'll gain: Data Manipulation, Data Processing, Data Wrangling, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Cloud-Based Integration, Google Analytics

    Intermediate · Project · Less Than 2 Hours

  • P

    Packt

    Strategic Growth Leadership for Managers

    Skills you'll gain: Sales Management, Growth Strategies, Strategic Leadership, Customer Relationship Management (CRM) Software, Sales Strategy, Business Leadership, Customer Relationship Management, Drive Engagement, Leadership Development, Sales Process, Team Motivation, Business Strategy, Leadership, Plan Execution, Team Performance Management, Organizational Effectiveness, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Growth Mindedness

    Advanced · Course · 1 - 3 Months

  • E

    EDUCBA

    Developing Secure IoT Applications

    Skills you'll gain: Cloud Security, Internet Of Things, Network Security, Application Security, Security Management, Data Security, Cloud Services, Security Controls, Time Series Analysis and Forecasting, Cryptography, Data Analysis, Cryptographic Protocols, Identity and Access Management, Data Integrity, Authentications, Vulnerability Assessments

    ★ 4.9 (19) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer un calendrier de contenu pour tweeter en continuité

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Scheduling, Calendar Management, Drive Engagement, User Accounts, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Sales Presentations, Persona Development, General Sales Practices, Lead Generation, Customer Acquisition Management, Prospecting and Qualification, Sales Prospecting, Sales Strategy, Cold Calling, Sales Process, Target Audience, Phone Sales, Sales Enablement, Prioritization, Customer Engagement, Social Media Campaigns, Social Media Marketing, Communication Strategies, Personalized Service

    Beginner · Course · 1 - 3 Months

  • U

    UBITS

    UX writing para principiantes

    Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, User Interface (UI), Copywriting, Driving engagement, Content Creation, Diversity and Inclusion, Storytelling, Prototyping, Writing, Workplace inclusivity, Design Thinking

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to use Canva hidden features

    Skills you'll gain: Canva (Software), Color Matching, Photo Editing, Creative Design, Design Software, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    Empower School of Health

    Innovations in Digital Health

    Skills you'll gain: Health Informatics, Health Technology, Emerging Technologies, Digital Transformation, Health Systems, Big Data, Health Care, Robotics, Surgery, Blockchain, Artificial Intelligence, Medical Privacy, Systems Integration, Data Sharing, Data Integrity, Predictive Analytics, AI Integrations

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Advanced Rust Programming

    Skills you'll gain: Rust (Programming Language), Code Reusability, Data Manipulation, System Programming, Data Structures, Memory Management, Performance Tuning, Data Management, Data Analysis, Web Development, Application Development

    ★ 3.7 (14) · Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment faire de la pubicité sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Media Planning, Online Advertising, Marketing Budgets, Paid media, Digital Advertising, Marketing, Social Media, Budget Management

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Setting Clear Expectations

    Skills you'll gain: Recognizing Others, Team Leadership, Team Performance Management, Employee Coaching, Constructive Feedback, Team Management, Coaching, Expectation Management, Leadership, Knowledge Transfer, Professional Development, Motivational Skills, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness

    Beginner · Course · 1 - 4 Weeks

  • C

    Creo Incubator

    Strategic Leadership: Influence & Thought Leadership

    Skills you'll gain: Intercultural Competence, Content Creation, Influencing, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Content Strategy, Leadership Development, Professional Networking, Strategic Thinking, Strategic Leadership, Business Leadership, Sustainable Business, Drive Engagement, Team Leadership, Cross-Functional Team Leadership, Negotiation, Conflict Management, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

1…374375376…494

In summary, here are 10 of our most popular marketing analytics courses

  • Creating a Data Transformation Pipeline with Cloud Dataprep: Google Cloud
  • Strategic Growth Leadership for Managers: Packt
  • Developing Secure IoT Applications: EDUCBA
  • Créer un calendrier de contenu pour tweeter en continuité: Coursera
  • المبيعات الواردة: HubSpot Academy
  • UX writing para principiantes: UBITS
  • How to use Canva hidden features: Coursera
  • Innovations in Digital Health: Empower School of Health
  • Advanced Rust Programming: Edureka
  • Comment faire de la pubicité sur Pinterest: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok