• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    BigQuery 머신러닝을 사용한 추론

    Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Model Evaluation, Predictive Modeling, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • H

    H2O.ai

    DataPrep for H2O Driverless AI

    Skills you'll gain: Supervised Learning, Data Preprocessing, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Data Quality, Unsupervised Learning, Data Cleansing, Data Analysis, Feature Engineering, Data Transformation, Data Manipulation, Model Evaluation, Exploratory Data Analysis, Classification Algorithms, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    透過 BigQuery 機器學習執行推論作業

    Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Google Cloud Platform, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, Data Modeling

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating Tile-based Dashboard Alerts in Looker

    Skills you'll gain: Looker (Software), Dashboard, Interactive Data Visualization, Data Visualization, Exploratory Data Analysis, Google Cloud Platform, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Google Cloud

    Crea embeddings, búsqueda de vectores y RAG con BigQuery

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform

    Advanced · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Ciencia de Datos

    Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Database Design, Social Network Analysis, Spatial Data Analysis, Time Series Analysis and Forecasting, People Analytics, Predictive Analytics, Biostatistics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Risk Analysis, Bayesian Statistics, Cloud Security, Regression Analysis

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Deutsch

    Skills you'll gain: Google Gemini, Big Data, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Google Cloud Platform, Generative AI, SQL, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 한국어

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Amazon Connect: Introduction to the Administrative Interface

    Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Kodlayıcı-Kod Çözücü Mimarisi

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sentiment Analysis with RNNs in Keras

    Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib

    Mixed · Course · 1 - 4 Weeks

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis

    University Certificate · 6 - 12 Months

1…377378379…384

In summary, here are 10 of our most popular marketing analytics courses

  • BigQuery 머신러닝을 사용한 추론: Google Cloud
  • DataPrep for H2O Driverless AI: H2O.ai
  • 透過 BigQuery 機器學習執行推論作業: Google Cloud
  • Creating Tile-based Dashboard Alerts in Looker: Google Cloud
  • Crea embeddings, búsqueda de vectores y RAG con BigQuery: Google Cloud
  • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Boost Productivity with Gemini in BigQuery - Deutsch: Google Cloud
  • Work with Gemini Models in BigQuery - 한국어: Google Cloud
  • Amazon Connect: Introduction to the Administrative Interface: Amazon Web Services
  • Kodlayıcı-Kod Çözücü Mimarisi: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok