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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    American Psychological Association

    Measures of Central Tendency

    Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Statistical Analysis, Histogram, Data Literacy, Statistical Visualization, Data Analysis, Graphing, Analytical Skills, Arithmetic

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advanced UX Strategies for Product Managers

    Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Power BI - The Complete Masterclass - 2026 EDITION

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Pivot Tables And Charts, Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Data Integration, Dashboard, Role-Based Access Control (RBAC), Data Import/Export, Relational Databases, Security Controls

    Intermediate · Course · 3 - 6 Months

  • P

    Pearson

    Google Cloud Essentials

    Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Platforms, Cloud Computing, Public Cloud, Serverless Computing, Cloud Services, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Security Management, Containerization, Command-Line Interface, Cloud Security, Security Controls, Big Data, Analytics, Event-Driven Programming

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Planning: Script Engaging Videos

    Skills you'll gain: Storyboarding, Video Production, Storytelling, Scripting, Video Editing, Content Creation, Writing and Editing, Writing, AI powered creativity

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Data Storytelling - From Insight to Impact

    Skills you'll gain: Data Presentation, Data Visualization, Oral Expression, Verbal Communication Skills, Dashboard Creation, Presentations, Dashboard, Storytelling, Persuasive Communication, Communication, Non-Verbal Communication, Target Audience, Decision Making, Case Studies

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Promotions and Campaigns, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Analyze and Build Trading Systems Using Market Models

    Skills you'll gain: Data Literacy, Financial Trading, Financial Market, Descriptive Statistics, Market Data, Statistics, Statistical Methods, Technical Analysis, Derivatives, Risk Modeling, Statistical Analysis, Market Dynamics, Securities Trading, Risk Analysis, Market Analysis, Statistical Modeling, Financial Modeling, Performance Measurement, Performance Analysis, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Distributed Query Optimization and Security

    Skills you'll gain: Database Management, Database Development, Database Architecture and Administration, Apache Hadoop, Database Theory, Query Languages, Database Management Systems, Big Data, SQL, Data Access, Distributed Computing, Performance Tuning, Data Processing, Data Integrity, Authorization (Computing), Data Storage Technologies, File Systems, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Recruitment, Full Cycle Recruitment, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Strategic Sourcing, Professional Networking, Interviewing Skills, Presentations, Market Research

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Measures of Central Tendency: American Psychological Association
  • Advanced UX Strategies for Product Managers: Coursera
  • Microsoft Power BI - The Complete Masterclass - 2026 EDITION: Packt
  • Google Cloud Essentials: Pearson
  • YouTube Planning: Script Engaging Videos: Coursera
  • Data Storytelling - From Insight to Impact: Packt
  • Erstelle einen Instagram Business Account: Coursera
  • Analyze and Build Trading Systems Using Market Models: EDUCBA
  • Distributed Query Optimization and Security: Johns Hopkins University
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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