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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Agentic AI Content for Practitioners (Teams: Sales)

    Skills you'll gain: Agentic Workflows, AI Personalization, Agentic systems, Sales Training, Competitive Intelligence, Sales Management, Generative AI Agents, Sales Strategy, Sales, Personalized Campaigns, Customer Analysis, Customer Relationship Management (CRM) Software, Sales Process, Customer Relationship Management, Real Time Data, Proposal Writing, Automation, Customer Insights, Proposal Development

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Web Analytics, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    How to Develop Affordable Innovations - Jagdish Sheth

    Skills you'll gain: Innovation, Cost Reduction, New Product Development, Product Development, Technology Strategies, Target Market, Growth Strategies, Market Dynamics, Product Strategy, Business Strategies, Digital Transformation, Scalability, Emerging Technologies, Market Opportunities, Global Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Creá tu primer UI Kit en Figma

    Skills you'll gain: Figma (Design Software), User Interface (UI), UI Components, User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Digital Design, User Experience, Style Guides, Prototyping, Interactive Design, Typography

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Collaborative Software, Project Management Software, Automation, Productivity Software, Process Validation, Project Management, Integration Testing, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook

    Skills you'll gain: Facebook, Marketing Strategies, Product Promotion, Social Media Content, Driving engagement, Social Media, Social Media Marketing, Social Media Management, Web Presence, User Accounts, Customer Communications Management, Business Process Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comment Configurer une Campagne D'adeptes

    Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Online Advertising, Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introduction to Responsible AI - Italiano

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI Product Strategy, Business Ethics, AI literacy, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Publier des designs sur Slack avec Canva pour entreprises

    Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Cisco Learning and Certifications

    Cisco Collaboration Foundations

    Skills you'll gain: Cloud Deployment, User Provisioning, Internal Communications, Application Deployment, Model Deployment, Cloud-Based Integration, Identity and Access Management, Active Directory, Network Troubleshooting, Role-Based Access Control (RBAC)

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Selling Techniques, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Sales Presentations, Upselling, Customer Relationship Management, Customer Relationship Management (CRM) Software, Negotiation, Price Negotiation, Contract Negotiation, Customer Insights, Customer Retention, Cross-Channel Marketing, Customer Success Management, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Agentic AI Content for Practitioners (Teams: Sales): Coursera
  • Boost SEO Tools: Coursera
  • How to Develop Affordable Innovations - Jagdish Sheth: Kennesaw State University
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Creá tu primer UI Kit en Figma: Coursera
  • Automate Project Updates Across Platforms: Coursera
  • Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook: Coursera
  • Comment Configurer une Campagne D'adeptes: Coursera
  • Introduction to Responsible AI - Italiano: Google Cloud
  • Publier des designs sur Slack avec Canva pour entreprises: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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