• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Irvine

    데이터 스토리텔링

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics, Data Integrity

    Mixed · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Graphic and Visual Design, Usability, Research Methodologies, AI Integrations, AI literacy, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, Persona (User Experience), User Experience, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استعمال التطبيق هووتسويت

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Content, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • I

    INSEAD

    Blockchain e Negócios: Aplicativos e Implicações

    Skills you'll gain: Blockchain, Business Transformation, Business Leadership, Governance, FinTech, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, New Business Development, Social Impact, Innovation, Cost Reduction, Intellectual Property

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Анализ акций и отчетности Apple с помощью Bloomberg Terminal

    Skills you'll gain: Market Data, Financial Data, Financial Statement Analysis, Financial Analysis, Data Analysis, Financial Statements, Technical Analysis, Financial Forecasting, Financial Market, Securities (Finance), Accounting and Finance Software

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña infografías con Prezi

    Skills you'll gain: Infographics, Data Visualization, Graphic and Visual Design Software, Graphic and Visual Design, Graphics Software, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Commercialise ton entreprise avec les marchandises de Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Marketing Collateral, Content Creation, Branding, Content Marketing, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Design, Promotional Materials, Marketing Communications, Graphic and Visual Design, Graphics Software

    Beginner · Guided Project · Less Than 2 Hours

  • I

    Indian Institute of Technology Guwahati

    Designing User Interfaces and User Interactions

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Interface (UI), Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), User Centered Design, User Interface (UI) Design, Wireframing, User Research, Ideation

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply Generative AI for Effective Recruiting & Hiring

    Skills you'll gain: Talent Recruitment, People Analytics, AI Enablement, HR Tech, Diversity Equity and Inclusion Initiatives, Artificial Intelligence, Ethical Standards And Conduct, Scalability

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    ChatGPT for Work & Career Productivity

    Skills you'll gain: ChatGPT, Presentations, Business Correspondence, Business Writing, Prompt Engineering, Technical Documentation, Productivity, Prioritization, AI literacy, Report Writing, Risk Analysis, Excel Formulas, Content Creation, Time Management, Market Research, Meeting Facilitation, Professional Development, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Machine Learning using Soccer Data

    Skills you'll gain: Analytics, Statistical Machine Learning, Google Cloud Platform, Model Evaluation, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    تصويرالبيانات في اكسيل: أنشئ لوحة معلومات تفاعلية

    Skills you'll gain: Dashboard, Dashboard Creation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Spreadsheet Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Metadata Management, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…396397398…492

In summary, here are 10 of our most popular marketing analytics courses

  • 데이터 스토리텔링: University of California, Irvine
  • Technical Communication Essentials: Minnesota State University, Mankato
  • كيفية استعمال التطبيق هووتسويت: Coursera
  • Blockchain e Negócios: Aplicativos e Implicações: INSEAD
  • Анализ акций и отчетности Apple с помощью Bloomberg Terminal: Coursera
  • Diseña infografías con Prezi: Coursera
  • Commercialise ton entreprise avec les marchandises de Canva: Coursera
  • Designing User Interfaces and User Interactions: Indian Institute of Technology Guwahati
  • Apply Generative AI for Effective Recruiting & Hiring: EDUCBA
  • ChatGPT for Work & Career Productivity: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok