• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Unreal Engine 5 For Beginners: Cameras & Production

    Skills you'll gain: Unreal Engine, Cinematography, Photo/Video Production and Technology, Video Production, Video Editing, Post-Production, Animations, Media Production, Virtual Environment, Real Time Data, Image Quality

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Environmental Design and Final Scene Composition

    Skills you'll gain: 3D Modeling, Post-Production, 3D Assets, Virtual Environment, Computer Graphic Techniques, Architectural Design, Visualization (Computer Graphics), Computer Graphics, Image Quality, File Management

    Advanced · Course · 3 - 6 Months

  • Status: Preview
    Preview
    N

    New York Institute of Finance

    공급망금융 시장 및 핀테크 생태계

    Skills you'll gain: Financial Market, Supply Chain Management, Supply Chain, Market Trend, Market Dynamics, Market Share, FinTech, Financial Services, Market Analysis, Banking, Stakeholder Analysis, Market Opportunities, Commercial Banking, Lending and Underwriting, Accounts Receivable

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Transformation Case Studies & Strategies

    Skills you'll gain: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Cloud Solutions, Digital Transformation, Cybersecurity, Technology Solutions, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Cyber Attacks, Data Integration, General Networking, Professional Networking

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Comment avoir plus d'abonné sur Twitter en twettant

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Management, Social Media, Social Media Content, Scheduling, Growth Strategies, Drive Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    اهتمامات مستخدم فيسبوك المعتدل

    Skills you'll gain: Meta Ads Manager, Facebook, Content Performance Analysis, Customer Analysis, Social Media Analytics, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Deployment and Impact of AI Agents

    Skills you'll gain: Technical Communication, AI Enablement, Model Deployment, AI Workflows, Generative AI Agents, Data Integration, AI Orchestration, Agentic Workflows, Business Transformation, Cloud Deployment, Initiative and Leadership, AI Product Strategy, Digital Transformation, Continuous Monitoring, Agentic systems, Compliance Management, Data Presentation, Stakeholder Communications, Regulatory Compliance, Compliance Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Conversions in GA4

    Skills you'll gain: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Return On Investment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Performance Dashboards

    Skills you'll gain: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Plan and Score Content

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Selling Techniques, Account Strategy, Consultative Approaches, Account Management, Solution Selling, Sales, Specialized Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Sales Management, Price Negotiation, Sales Pipelines, Business Ethics, AI Personalization, Value Propositions, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Preparing Images for AI Models

    Skills you'll gain: Image Quality, Data Preprocessing, Data Cleansing, Model Training, Data Quality, Generative AI, Fine-tuning, Data Collection, Data Wrangling, Data Transformation, Data Ethics, Data Integrity, Data Management, Metadata Management

    Intermediate · Course · 1 - 4 Weeks

1…398399400…476

In summary, here are 10 of our most popular product marketing courses

  • Unreal Engine 5 For Beginners: Cameras & Production: Skillshare
  • Environmental Design and Final Scene Composition: Packt
  • 공급망금융 시장 및 핀테크 생태계: New York Institute of Finance
  • Digital Transformation Case Studies & Strategies: EDUCBA
  • Comment avoir plus d'abonné sur Twitter en twettant: Coursera
  • اهتمامات مستخدم فيسبوك المعتدل: Coursera
  • Deployment and Impact of AI Agents: LearnQuest
  • Track Conversions in GA4: Coursera
  • Build Performance Dashboards: Coursera
  • Plan and Score Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok