• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • S

    Simplilearn

    Data Analytics with Python

    Skills you'll gain: Matplotlib, NumPy, Python Programming, Data Presentation, Pandas (Python Package), Analytical Skills, Plot (Graphics), Data Analysis, Data Visualization Software, Analysis, Data-Driven Decision-Making, Scripting, Analytics, Numerical Analysis, Data Manipulation, Graphing, Product Automation, Data Processing, Programming Principles, Data Validation

    4.9 stars, 24 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (24) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Dashboard Creation, Data Storytelling, Marketing Budgets, Looker (Software), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Data Analytics and Visualization

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Looker (Software), Dashboard, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Spreadsheet Software, Dashboard Creation, SQL, Big Data, Business Intelligence, Data Pipelines, Data Literacy, Data Analysis, Data Transformation, Google Workspace, Extract, Transform, Load, Data Management

    4.3 stars, 133 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.3 (133) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Agile Product Development, Product Improvement, Customer Analysis, Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, A/B Testing, Product Development, Agile Methodology, User Experience, Data-Driven Decision-Making, Customer experience improvement, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development

    4.7 stars, 515 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (515) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Power BI for Data Science and Analytics

    Skills you'll gain: Performance Measurement, Business Intelligence Software, Interactive Data Visualization, Analytics, Business Reporting, Dataflow, Anomaly Detection, Machine Learning

    4.3 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Data Analytics and Big Data

    Skills you'll gain: Database Design, Database Systems, Relational Databases, Database Software, Databases, Database Application, NoSQL, Database Management Systems, Database Management, Database Development, Machine Learning Algorithms, SQL, Big Data, Model Evaluation, Apache Hadoop, MySQL, Statistical Analysis, Database Theory, Data Analysis, Data Preprocessing

    4.5 stars, 124 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (124) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Microsoft

    Data Analytics and Machine Learning for Big Data

    Skills you'll gain: Apache Spark, Large Language Modeling, Applied Machine Learning, Model Training

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Business Intelligence, Predictive Modeling, Dashboard Creation, Predictive Analytics, Customer Analysis, Case Studies, Advanced Analytics, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Python for Data Analytics

    Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Plot (Graphics), Statistical Visualization, Statistical Inference, Statistical Analysis, Seaborn, Analytics, Statistical Methods, Descriptive Statistics, Probability & Statistics, Data Manipulation, Predictive Modeling, Programming Principles, Python Programming, Regression Analysis

    4.5 stars, 28 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (28) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Analysis Software, Data Processing, Spreadsheet Software, Case Studies, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Presentation, Data Cleansing, Data Visualization, Presentations

    4.8 stars, 20K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (20K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Data Analytics

    Skills you'll gain: Feature Engineering, Data Ethics, Exploratory Data Analysis, Analytics, Data Analysis, Machine Learning Algorithms, Data Preprocessing, Unsupervised Learning, Data Cleansing, Data Science, NumPy, Data Manipulation, Data Transformation, Data Structures, Pandas (Python Package), Dimensionality Reduction, Classification Algorithms, Python Programming, Regression Analysis, Data Visualization

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
1…456…694

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok