• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Create a Successful Digital Marketing Strategy

    Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Event Planning and Execution

    Skills you'll gain: Event Management, Competitive Analysis, Events and Conferences, Event Planning, Risk Analysis, Team Leadership, Business Planning, Team Management, Market Analysis, Plan Execution, Risk Management, Operational Analysis, Market Opportunities, Customer experience improvement, Risk Management Framework, Coordination, Business Strategy, Performance Measurement, Client Services, Strategic Decision-Making

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Optimization & Experimental Methods

    Skills you'll gain: Advanced Analytics, Generative AI, Decision Intelligence, Data-Driven Marketing, Marketing Analytics, Analytics, Simulations, Applied Machine Learning, Operations Research, Analytical Skills, Model Optimization, Business Analytics, Risk Analysis, Process Optimization, Return On Investment, Machine Learning, Data Science, Reinforcement Learning, Business Strategy, Statistics

    Advanced · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Optimize Pricing with Tableau and R

    Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Dashboard Creation, Business Analytics, Analytics, Data Analysis, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Decision Intelligence, Predictive Analytics, Interactive Data Visualization, Regression Analysis, Business Requirements

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introducción a Facebook Audience Insights

    Skills you'll gain: Facebook, Target Audience, Social Media Analytics, Social Media, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Advertising, Customer Analysis, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Confident RPA UiPath Developer - Build 8 Projects

    Skills you'll gain: Robotic Process Automation, Verification And Validation, Development Testing, HR Tech, Business Logic, Document Management, Application Frameworks, Data Integration, Computer Programming, File I/O

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Machine Learning with Python & Statistics

    Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Statistical Machine Learning, Probability & Statistics, Linear Algebra, Statistical Methods, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Data Science, Statistics, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Supervised Learning, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Bayesian Statistics for Data Science

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Predictive Modeling, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Bayesian Inference Fundamentals

    Skills you'll gain: Bayesian Statistics, Statistics, Statistical Inference, Probability & Statistics, Statistical Modeling, Statistical Methods, Probability Distribution, Statistical Analysis, Markov Model, Statistical Programming, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Adversarial AI: Attacking, Defending & Governing ML Systems

    Skills you'll gain: Responsible AI, AI Security, Security Testing, Threat Modeling, Data Ethics, Cybersecurity, Penetration Testing, Malware Protection, Cyber Governance, Cyber Attacks, Regulatory Compliance, Security Controls, Secure Coding, Information Privacy, Data Governance, Model Training, Artificial Intelligence and Machine Learning (AI/ML), Governance, Artificial Intelligence, Machine Learning Methods

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Statistical Analysis Using Minitab for Beginners

    Skills you'll gain: Minitab, Data Visualization, Predictive Analytics, Statistical Visualization, Data Visualization Software, Statistical Analysis, Data-Driven Decision-Making, Descriptive Statistics, Statistical Software, Data Analysis, Data Analysis Software

    Beginner · Course · 1 - 4 Weeks

1…406407408…542

In summary, here are 10 of our most popular customer analytics courses

  • How to Create a Successful Digital Marketing Strategy: Madecraft
  • Strategic Event Planning and Execution: EDUCBA
  • AI Optimization & Experimental Methods: Coursera
  • Analyze and Optimize Pricing with Tableau and R: EDUCBA
  • Entiende el usuario típico en Facebook: Coursera
  • Introducción a Facebook Audience Insights: Coursera
  • Confident RPA UiPath Developer - Build 8 Projects: Packt
  • Machine Learning with Python & Statistics: EDUCBA
  • Introduction to Bayesian Statistics for Data Science: University of Colorado Boulder
  • Bayesian Inference Fundamentals: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok