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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Gérer l'inventaire avec des catalogues sur Facebook

    Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Management, Inventory Management System, Product Assortment, Social Media, Promotional Strategies, Social Media Marketing, Marketing, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Graphic and Visual Design Software, Social Media Strategy, Facebook, Storytelling

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Data Use for Disease Control & Global Health Decision-Making

    Skills you'll gain: Epidemiology, Data-Driven Decision-Making, Public Health, Public Health and Disease Prevention, Health Care, Health Informatics, Infectious Diseases, Data Collection, Analytics, Health Systems, Data Ethics, Data Quality, Decision Support Systems, Health Technology

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Untersuchen und Erstellen von Daten für Unternehmen

    Skills you'll gain: Data Literacy, Histogram, Data Presentation, Microsoft Excel, Sampling (Statistics), Statistics, Excel Formulas, Business Analytics, Statistical Methods, Exploratory Data Analysis, Data Synthesis, Statistical Reporting, Descriptive Statistics, Statistical Analysis, Data Analysis, Statistical Inference, Probability & Statistics, Data Analysis Software, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze & Build a Churn Prediction Model in R

    Skills you'll gain: Model Evaluation, Data Preprocessing, Predictive Modeling, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Model Training, Data Science, Data Analysis, Data-Driven Decision-Making, R (Software), Data Cleansing, Applied Machine Learning, Logistic Regression, Machine Learning Methods, Data Transformation, Business Analytics, Decision Tree Learning, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Designing Breakthrough Timed Commercials

    Skills you'll gain: Advertising, Advertising Campaigns, Promotional Materials, Media Strategy, Online Advertising, Electronic Media, Marketing Communications, Content Creation, Video Production, Digital Advertising, Copywriting, Brand Marketing, Social Media Campaigns, Video Editing, Social Media, Strategic Communication, Design, Business Communication, Design Thinking, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Diplomacy, Cultural Sensitivity, Business Risk Management, Market Dynamics, Market Intelligence, Competitive Analysis, Corporate Strategy, Economics, Business Strategy, Market Opportunities, Political Sciences, Supply Chain Management, Market Analysis, Economics, Policy, and Social Studies, Economic Development, World History, Supply Chain Planning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, LangChain, AI Orchestration, Generative AI Agents, CrewAI, Statistical Methods, Agentic Workflows, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Intermediate Python – Libraries, Tools & Practical Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Plot (Graphics), Interactive Data Visualization, Data Visualization, Geospatial Mapping, JSON, Dashboard, Data Visualization Software, Numerical Analysis, Web Applications, File I/O

    Intermediate · Course · 1 - 3 Months

  • U

    University of Huddersfield

    Strategic Transformation & Global Strategy

    Skills you'll gain: Business Solutions, Case Studies, Market Opportunities, Growth Strategies, Learning Theory

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Company, Product, and Service Knowledge, Strategic Thinking, Data-Driven Decision-Making, Performance Measurement, Business Strategy

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Offloading Financial Mainframe Data into BigQuery and Elastic Search

    Skills you'll gain: Dashboard Creation, Cloud Management, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Mainframe Technologies, Big Data, Exploratory Data Analysis, Data Pipelines, Cloud Deployment, SQL, Data Analysis

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Gérer l'inventaire avec des catalogues sur Facebook: Coursera
  • Erstelle Stories für Instagram und Facebook in Visme: Coursera
  • Data Use for Disease Control & Global Health Decision-Making: Johns Hopkins University
  • Untersuchen und Erstellen von Daten für Unternehmen: University of Illinois Urbana-Champaign
  • Analyze & Build a Churn Prediction Model in R: EDUCBA
  • Designing Breakthrough Timed Commercials: University of Colorado Boulder
  • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park
  • Analyze Agent Performance: Build and Test: Coursera
  • Intermediate Python – Libraries, Tools & Practical Projects: Packt
  • Strategic Transformation & Global Strategy: University of Huddersfield

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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