• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

    Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience

    Beginner · Course · 1 - 4 Weeks

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Infographics, Time Series Analysis and Forecasting, Looker (Software), Data Visualization, Financial Forecasting, Marketing Analytics, Product Marketing, Transfer Learning, Applied Machine Learning, Operations Research, Random Forest Algorithm, Process Optimization, Statistical Machine Learning, Statistical Analysis

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Statistical Hypothesis Testing, Sales Process, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Deep Learning, Computer Vision, Reinforcement Learning, Unsupervised Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Descriptive Analytics, Transfer Learning, Strategic Decision-Making, Operations Research, Simulations, Presentations

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Data Visualization, Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Model Evaluation, Regression Analysis, Dimensionality Reduction, Exploratory Data Analysis, Descriptive Analytics, Supervised Learning, Data Science, Plot (Graphics), Data Analysis, Pandas (Python Package), Data-Driven Decision-Making, Time Series Analysis and Forecasting, Predictive Modeling, Visualization (Computer Graphics), Scientific Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Huddersfield

    BSc Data Science

    Skills you'll gain: Probability & Statistics, Exploratory Data Analysis, Graph Theory, Descriptive Statistics, Linear Algebra, Correlation Analysis, Integral Calculus, Matplotlib, Calculus, Computational Logic, Differential Equations, Data Visualization Software, Logical Reasoning, Theoretical Computer Science, Python Programming, Numerical Analysis, Applied Mathematics, Data Analysis, Mathematical Modeling, Advanced Mathematics

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Trust Based Leadership University Certificate

    University Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Technology Strategies, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Classification Algorithms, Engineering Management, Oral Expression, Systems Thinking, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Feasibility Studies, Solution Delivery, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Operations Research, Project Risk Management, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Inversiones y Finanzas Aplicadas

    Skills you'll gain: Financial Statement Analysis, Business Valuation, Descriptive Analytics, FinTech, Financial Statements, Derivatives, Social Determinants Of Health, Gerontology, Cloud Security, Portfolio Management, Strategic Decision-Making, Customer Analysis, Risk Analysis, Digital Transformation, Presentations, Assertiveness, Governance, Credit Risk, Financial Analysis, Health Policy

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building RAG Systems with Open Models

    Skills you'll gain: Retrieval-Augmented Generation, LangChain, LLM Application, Vector Databases, Generative AI, Large Language Modeling, Prompt Engineering, Embeddings, Model Evaluation, Information Architecture, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Amazon Connect: Introduction to the Administrative Interface

    Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…418419420421

In summary, here are 10 of our most popular marketing analytics courses

  • Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション: Google Cloud
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Bachelor of Science in General Business: University of North Texas
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • BSc Data Science: University of Huddersfield
  • Trust Based Leadership University Certificate: HEC Paris
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok