• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Credit Risk Management Fundamentals

    Skills you'll gain: Credit Risk, Risk Modeling, Portfolio Risk, Securities (Finance), Risk Management, Risk Management Framework, Risk Analysis, Derivatives, Risk Mitigation, Financial Modeling, Portfolio Management, Banking, Finance, Statistical Methods, Analytics, Design

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Whizlabs

    AWS DynamoDB Fundamentals

    Skills you'll gain: Amazon DynamoDB, Amazon Web Services, NoSQL, Database Management, Data Store, Transaction Processing, Query Languages, Data Storage, Disaster Recovery, Data Manipulation, Scalability, Capacity Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Retrieval-Augmented Generation, Generative AI Agents, Prompt Patterns, Agentic systems, LLM Application, Agentic Workflows, LangChain, AI Workflows, Large Language Modeling, Vision Transformer (ViT), AI powered creativity, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Machine Learning, Python Programming, Probability & Statistics

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    U

    University of Colorado Boulder

    Fundamentals of Orbit Determination

    Skills you'll gain: Estimation, Global Positioning Systems, Mathematical Modeling, Differential Equations, Numerical Analysis, Applied Mathematics, Simulations, Linear Algebra, Probability & Statistics, Statistical Methods, Mechanics, Calculus, Probability Distribution, Physics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    U.S. Health Law Fundamentals

    Skills you'll gain: Health Care Procedure and Regulation, Health Systems, Medicaid, Medicare, Managed Care, Health Care, Personal Injury Law, Health Care Administration, Law, Regulation, and Compliance, Healthcare Ethics, Health Policy, Court Systems, Legal Risk, Plaintiff, Lawsuits, Informed Consent, Civil Law, Litigation and Civil Justice, Case Law, Adjudication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    268 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    SQL Querying: Fundamentals

    Skills you'll gain: Microsoft SQL Servers, SQL, Query Languages, Data Manipulation, Data Transformation, Database Software, Database Management, Pivot Tables And Charts, Relational Databases, Database Design, Data Processing, Databases, Data Presentation, Data Access, Extensible Markup Language (XML), Data Import/Export, Data Management, Data Sharing, Code Reusability

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Clinical Medical Assistant Fundamentals

    Skills you'll gain: Phlebotomy, Blood Collection, Sterilization, Urinalysis, Patient Communication, Medical Terminology, Patient-centered Care, Nutrition Education, Infection Control, Asepsis, Nutrition and Diet, Pathology, Basic Patient Care, Patient Education And Counseling, Vital Signs, Geriatrics, Laboratory Testing, Direct Patient Care, Venipuncture, Hand Hygiene

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Cisco Learning and Certifications

    Network Automation Engineering Fundamentals

    Skills you'll gain: Ansible, Devops Tools, Development Environment, Postman API Platform, Restful API, Authentications, YAML, Software Development Tools, Software Development Methodologies, Network Model, IT Automation, Software-Defined Networking, CI/CD, DevOps, Network Engineering, Network Architecture, Application Programming Interface (API), Scripting, Network Protocols, Network Routing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Build a Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Market Share, Business Planning, Marketing Strategy and Techniques, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Business Strategy

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

1…434445…510

In summary, here are 10 of our most popular marketing fundamentals courses

  • Credit Risk Management Fundamentals: EDUCBA
  • AWS DynamoDB Fundamentals: Whizlabs
  • Data Science for Marketing: University of Colorado System
  • Generative AI Fundamentals: Alberta Machine Intelligence Institute
  • Marketing e Data Science: Fundação Instituto de Administração
  • Fundamentals of Orbit Determination: University of Colorado Boulder
  • U.S. Health Law Fundamentals: University of Pennsylvania
  • SQL Querying: Fundamentals: Logical Operations
  • Clinical Medical Assistant Fundamentals: MedCerts
  • Network Automation Engineering Fundamentals: Cisco Learning and Certifications

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok