• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Pearson

    AWS Developer: Unit 5

    Skills you'll gain: Amazon CloudWatch, AWS Kinesis, Application Performance Management, Amazon Web Services, System Monitoring, Cloud Applications, Event Monitoring, Performance Tuning, Real Time Data, Analytics, Debugging, Ad Hoc Analysis, Dashboard Creation

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    AWS Visualization, Security, and Exam Preparation

    Skills you'll gain: AWS SageMaker, AWS Identity and Access Management (IAM), Data Visualization, Data Presentation, Dashboard, Amazon Web Services, Interactive Data Visualization, Data Visualization Software, Dashboard Creation, Amazon Redshift, Big Data, Cloud Security, Security Controls, Encryption, Applied Machine Learning, Amazon Elastic Compute Cloud, Key Management, Cloud-Based Integration, Data Integration, Predictive Modeling

    Advanced · Course · 1 - 3 Months

  • E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Company, Product, and Service Knowledge, Strategic Thinking, Data-Driven Decision-Making, Performance Measurement, Business Strategy

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    NumPy & Pandas: Analyze & Manage Retail Data

    Skills you'll gain: Data Import/Export, NumPy, Pandas (Python Package), Pivot Tables And Charts, Business Reporting, Data Manipulation, Analytics, Performance Reporting, Data Cleansing, Data Analysis, Data Transformation, Data Management, Linear Algebra

    Mixed · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Python Data Science: Environment Setup

    Skills you'll gain: Jupyter, Software Installation, System Configuration, Package and Software Management, Virtual Machines, Data Science, Pandas (Python Package), Data Processing, NumPy, Computer Programming Tools, Virtualization and Virtual Machines, Matplotlib, Data Analysis, Python Programming, Seaborn, Software Development, Computer Programming

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un Business Model Canva avec Mural

    Skills you'll gain: Business Modeling, Customer Relationship Building, Customer Relationship Management, Entrepreneurship, Business Planning, Telecommuting, Financial Modeling, Business Strategy, Collaborative Software

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Automate, Analyze, and AI Feedback

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Model Training, Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Decision Intelligence, Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Machine Learning, Business Metrics, Predictive Analytics, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Cloud SQL for PostgreSQL Database Observability and Tuning

    Skills you'll gain: PostgreSQL, Performance Tuning, Database Management, Google Cloud Platform, Database Software, SQL, Data Management, Application Performance Management, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • A

    AI CERTs

    Sales with AI

    Skills you'll gain: Responsible AI, Market Opportunities, Sales Strategy, Sales Enablement, Customer Relationship Management, Sales Management, Customer Relationship Management (CRM) Software, Forecasting, Sales Development, AI Personalization, New Business Development, Sales, Sales Process, Sales Pipelines, Personalized Campaigns, B2B Sales, Sales Presentation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Creating dynamic SQL derived tables with LookML and Liquid

    Skills you'll gain: Data Manipulation, Looker (Software), Data Analysis, SQL, Database Development, Query Languages, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Implement Strategic Plans: Analyze, Execute & Optimize

    Skills you'll gain: Program Implementation, Performance Metric, Operational Analysis, Business Planning, Performance Improvement, Data Strategy, Decision Making, Organizational Effectiveness, Business Strategies, Strategic Decision-Making, Organizational Development, Ethical Standards And Conduct, Environmental Social And Corporate Governance (ESG)

    Beginner · Course · 1 - 4 Weeks

1…433434435…493

In summary, here are 10 of our most popular marketing analytics courses

  • AWS Developer: Unit 5: Pearson
  • AWS Visualization, Security, and Exam Preparation: Packt
  • Market Research: Analyze, Apply & Evaluate: EDUCBA
  • NumPy & Pandas: Analyze & Manage Retail Data: EDUCBA
  • Python Data Science: Environment Setup: Logical Operations
  • Créer un Business Model Canva avec Mural: Coursera
  • Automate, Analyze, and AI Feedback: Coursera
  • Cloud SQL for PostgreSQL Database Observability and Tuning: Google Cloud
  • Sales with AI: AI CERTs
  • Creating dynamic SQL derived tables with LookML and Liquid: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok