• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Founder's Legacy

    Skills you'll gain: Management Training And Development, Team Management, Team Building, Team Performance Management, Staff Management, Personal Development, Sustainable Business, Fiscal Management, Leadership Development, Organizational Leadership, Business Strategy, Governance, Business Continuity, Entrepreneurship, Resilience, Business Leadership, Self-Awareness, Business Operations, Entrepreneurial Finance, Growth Strategies

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Generative AI to Build a Powerful Personal Brand

    Skills you'll gain: Performance Analysis, AI literacy, Performance Measurement, AI powered creativity, Storytelling, Content Development and Management, Emerging Technologies

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Financial Modeling for Maruti Suzuki: Analyze & Evaluate

    Skills you'll gain: Cash Flows, Business Valuation, Financial Statement Analysis, Financial Statements, Financial Analysis, Balance Sheet, Financial Modeling, Profit and Loss (P&L) Management, Case Studies, Return On Investment, Financial Data, Financial Forecasting, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Supplier Quality, Risk, and Process Improvement

    Skills you'll gain: Supplier Risk Management, Supplier Management, Supplier Performance Management, Vendor Contracts, Supplier Relationship Management, Supplier Quality Management, Risk Mitigation, Risk Analysis, Root Cause Analysis, Contract Management, Vendor Relationship Management, Contract Compliance, Contract Review, Corrective and Preventive Action (CAPA), Continuous Quality Improvement (CQI), Continuous Improvement Process, Risk Management, Procurement, Variance Analysis, Service Level Agreement

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Publier des designs sur Slack avec Canva pour entreprises

    Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Marketing Strategies, Campaign Management, Marketing Channel, Meta Ads Manager, Data Presentation, Campaign Planning, Coordination, Digital Marketing Campaigns, Google Ads, Advertising Campaigns, Content Performance Analysis, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Healthcare Data Visualization and Decision Support

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Statistical Visualization, Dashboard, Data Visualization Software, Dashboard Creation, Looker (Software), Data Literacy, Health Informatics, Technical Communication, Spatial Data Analysis, Data Analysis, Health Technology, Geospatial Mapping, Health Care, Web Content Accessibility Guidelines

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Supplier, Inventory, and Spend Management

    Skills you'll gain: Supply Management, Inventory Management, Supplier Performance Management, Supplier Management, Inventory Control Systems, Inventory Control, Procurement, Vendor Management, Inventory Management System, Cost Reduction, Performance Measurement, Purchasing, Document Management, Vendor Relationship Management, Supplier Relationship Management, Accounts Payable, Performance Analysis, File Management, Document Control, Data Integrity

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • P

    Packt

    Complete SAS Guide - Learn SAS and Become a Data Ninja

    Skills you'll gain: SAS (Software), Data Import/Export, Data Manipulation, Predictive Modeling, Statistical Analysis, SQL, Logistic Regression, Statistical Methods, Statistical Programming, Regression Analysis, R (Software), Predictive Analytics, Data Analysis, Model Evaluation, Statistical Software, Statistical Modeling, Data Wrangling, Data Processing, Statistical Hypothesis Testing, Software Installation

    Beginner · Course · 3 - 6 Months

  • C

    Cisco Learning and Certifications

    Cisco Collaboration Foundations

    Skills you'll gain: Cloud Deployment, User Provisioning, Internal Communications, Cloud-Based Integration, Identity and Access Management, Active Directory, Network Troubleshooting, Media and Communications, Role-Based Access Control (RBAC)

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Transform Data: Cleanse, Encode, Validate

    Skills you'll gain: Data Cleansing, Data Transformation, Data Preprocessing, Data Wrangling, Data Quality, Feature Engineering, Data Validation, Pandas (Python Package), Data Integrity, Predictive Modeling, Exploratory Data Analysis, Quality Assurance, Descriptive Analytics, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

1…436437438…493

In summary, here are 10 of our most popular marketing analytics courses

  • Founder's Legacy: Packt
  • Apply Generative AI to Build a Powerful Personal Brand: EDUCBA
  • Financial Modeling for Maruti Suzuki: Analyze & Evaluate: EDUCBA
  • Advanced Supplier Quality, Risk, and Process Improvement: Coursera
  • Publier des designs sur Slack avec Canva pour entreprises: Coursera
  • Optimize Campaigns: Boost Your AI Visibility: Coursera
  • Healthcare Data Visualization and Decision Support: SkillUp
  • Supplier, Inventory, and Spend Management: Coursera
  • Getting Started with Vector Search and Embeddings: Google Cloud
  • Complete SAS Guide - Learn SAS and Become a Data Ninja: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok