Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Business Strategies, Entrepreneurship, Business Process, Innovation, Strategic Thinking, E-Commerce, Business Systems, Value Propositions, Customer Relationship Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Online Advertising, Social Media Campaigns, Advertising, Digital Advertising, Advertising Campaigns, Social Media Marketing, Driving engagement, Social Media, Web Presence, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Cost Management, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Strategic Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Sales Development, Customer Relationship Building, Sales Strategy, Selling Techniques, Consultative Selling, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: R Programming, R (Software), Plot (Graphics), Data Visualization, Statistical Visualization, Statistical Modeling, Data Analysis, Data Science, Statistical Analysis, Data Import/Export, Statistical Machine Learning, Machine Learning Methods, Machine Learning, Decision Tree Learning, Machine Learning Algorithms, Regression Analysis, Data Structures, Computer Programming, Computer Programming Tools, Software Development
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Analysis, Dashboard, Analytics, Data Cleansing, Data Visualization, Data Presentation, Dashboard Creation, Data Visualization Software, Data Preprocessing, Cloud Storage, Data-Driven Decision-Making, Google Cloud Platform, SQL, Data Storage, Data Storage Technologies, Data Sharing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Photo Editing, Account Management, Project Design
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Interactive Data Visualization, Network Analysis, SQL
Beginner · Project · Less Than 2 Hours

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Financial Services, Financial Systems, Banking, Commercial Lending, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Entrepreneurship, Investments, Big Data, Fundraising and Crowdsourcing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Driving engagement, Drive Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours