• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sales Transformation Fundamentals

    Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Allen Bradley Micro850 PLC with IIoT

    Skills you'll gain: Programmable Logic Controllers, Computational Logic, Code Reusability, Data Structures, Diagram Design, Dataflow, Microsoft Azure, Automation, Program Development, Performance Tuning, Data Management, System Configuration, Interactive Data Visualization, Data Integration, Functional Design, Fine-tuning, Communication, Simulations

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Communicating to Diverse Audiences

    Skills you'll gain: Storytelling, Communication Strategies, Communication, Verbal Communication Skills, Persuasive Communication, Public Speaking, Empathy, Cultural Diversity, Cultural Responsiveness, Professional Development, Diversity Awareness

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Literacy, Data Quality, grep, Data Validation, Dashboard Creation, Reconciliation, Campaign Planning, Event Monitoring

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Design and Storytelling Systems

    Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Brand Awareness, Design Strategies, Customer experience strategy (CX), User Experience Design, Visual Storytelling, Style Guides, Graphic and Visual Design, Marketing Psychology, Cross-Channel Marketing, Integrated Marketing Communications, Consumer Behaviour, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Remplir les commandes sur Facebook

    Skills you'll gain: Facebook, Payment Processing, Payment Systems, Order Fulfillment, Order Processing, Product Knowledge, Direct Selling, E-Commerce, Product Promotion, Selling Techniques, Social Media, Marketing, General Sales Practices, Sales, Shipping and Receiving, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Digital ROAS

    Skills you'll gain: Digital Advertising, Meta Ads Manager, Google Ads, Online Advertising, Target Audience, Performance marketing, Digital Marketing Campaigns, Data-Driven Marketing, Marketing Budgets, Digital Media Strategy, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Dashboard Creation, Campaign Planning, Marketing Analytics, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Workflow Management, AI powered creativity, Generative AI, AI Workflows, Content Creation, Branding, Artificial Intelligence, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of the Arts London

    Fashion Values: Society

    Skills you'll gain: Social Justice, Design Thinking, Social Impact, Community Organizing, Sustainable Design, Diversity Awareness, Advocacy, Creative Thinking, Case Studies, Sustainable Development, Design, Systems Thinking, Ideation, Empathy, Corporate Sustainability, Sustainability Standards, Problem Solving, Research, Prototyping, Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Business Analysis and CAPM Exam Preparation

    Skills you'll gain: Product Roadmaps, Requirements Elicitation, Requirements Analysis, Business Analysis, Business Analysis Tools, Requirements Management, Team Building, Team Oriented, Business Requirements, Acceptance Testing, Product Management, Agile Methodology, Business Modeling, Agile Project Management, Registration, Stakeholder Communications, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت

    Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Identity and Access Management, Business Strategy, Business

    Beginner · Guided Project · Less Than 2 Hours

1…449450451…592

In summary, here are 10 of our most popular social media marketing courses

  • Sales Transformation Fundamentals: EDUCBA
  • Allen Bradley Micro850 PLC with IIoT: Packt
  • Communicating to Diverse Audiences: University of Minnesota
  • Advanced Google Analytics - A Practical Guide: Packt
  • Strategic Brand Design and Storytelling Systems: Board Infinity
  • Remplir les commandes sur Facebook: Coursera
  • Boost Digital ROAS: Coursera
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera
  • Fashion Values: Society: University of the Arts London
  • Hábitos do Consumidor: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok