Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Data-Driven Decision-Making, Market Research
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication
Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations
Mixed · Course · 1 - 3 Months

Skills you'll gain: Stakeholder Engagement, Software Development Life Cycle, Software Architecture, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Resource Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Project Management, Information Technology, Risk Management, Sprint Retrospectives, Interviewing Skills, Leadership, Communication
Beginner · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Product Management, Customer experience strategy (CX), Ideation, Business Transformation, Innovation, Product Improvement, Creativity, Product Lifecycle Management, Strategic Thinking, Stakeholder Management, Business Strategy, Process Design, Process Improvement, Marketing, Leadership and Management, Storytelling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Advanced · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Balance Sheet, Leadership Development, Business Analytics, Marketing Strategies, Business Analysis, Strategic Marketing, Income Statement, Intercultural Competence, Financial Analysis, Conflict Management, Accounting, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Back-End Web Development, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Database Administration, Unit Testing, MySQL, Test Driven Development (TDD), Computer Programming, Pseudocode, Django (Web Framework), Communication
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Business Analytics, Data Science, Advanced Analytics, Business Workflow Analysis, Project Management, Communication, Stakeholder Communications, Data Management, Professional Networking
Advanced · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Human Centered Design, User Story, Large Language Modeling, Wireframing, Responsible AI, Ideation, Machine Learning
Beginner · Specialization · 1 - 3 Months