Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, ChatGPT, Microsoft Excel, Data Ethics, Generative AI, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Exploratory Data Analysis, Data Visualization, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Data Analysis, Predictive Modeling, Analysis, Data-Driven Decision-Making, Customer Insights, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Visualization, Web Scraping, Data-Driven Decision-Making, SQL, Data Visualization Software, Pandas (Python Package), NumPy, Data Analysis, Databases, Data Manipulation, Python Programming, Data Processing, Jupyter, Data Wrangling
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Database Management Systems, Data Modeling, Database Design, Database Theory, NoSQL, Big Data, Data Governance, Database Architecture and Administration, Data Storage, Data Integration, Unified Modeling Language, Apache Hadoop, MongoDB, Apache Spark
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Transact-SQL, Microsoft SQL Servers, Data Storage, Data Presentation, Data Architecture, Performance Tuning, Query Languages, SQL, NoSQL, Data Processing, Cloud Solutions, Analytics, Cloud Computing Architecture, Process Optimization, Data Modeling, System Monitoring, Scalability
Intermediate · Course · 1 - 4 Weeks

IBM
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Web Scraping, Data Visualization, Data Presentation, Interactive Data Visualization, Generative AI, SQL, Data Analysis, Big Data, IBM Cognos Analytics, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Regression Analysis, Exploratory Data Analysis, Predictive Analytics, Correlation Analysis, Statistical Analysis, Data Analysis Software, Statistical Methods, Plot (Graphics), Statistical Hypothesis Testing
Mixed · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Matplotlib, Pandas (Python Package), Data Analysis, Scatter Plots, Data Cleansing, Data Manipulation, Data Integration, Data Transformation, Big Data, Programming Principles, Python Programming
Build toward a degree
Mixed · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management, Contract Negotiation, Organizational Structure
Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Serverless Computing, Amazon Web Services, Data Pipelines, Apache Spark, Data Processing, Data Visualization, Extract, Transform, Load, Data Security, Amazon S3, Performance Tuning, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Analytics, Data Science, Data Processing, Feature Engineering, Machine Learning, Telemarketing, Application Deployment
Intermediate · Guided Project · Less Than 2 Hours