• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Align, Analyze, and Communicate: AI Projects

    Skills you'll gain: Stakeholder Communications, Cross-Functional Team Leadership, Discussion Facilitation, Strategic Communication, Stakeholder Engagement, Internal Communications, Analysis, Knowledge Transfer, Project Scoping, Process Mapping, Process Improvement

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts-Português Brasileiro

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Applied Machine Learning, Google Cloud Platform

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Delivering Bad News to Customers

    Skills you'll gain: Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Communication Strategies, Strategic Communication, Communication Planning, Compassion, Solution Delivery

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Responsible AI for Developers: Fairness & Bias - 日本語版

    Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, Artificial Intelligence, AI Product Strategy, AI literacy, Open Source Technology, Model Evaluation, Data Quality

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Agen AI Generatif: Mentransformasi Organisasi Anda

    Skills you'll gain: Generative AI Agents, Generative AI, Prompt Engineering, Agentic Workflows, AI Orchestration, AI Enablement, AI Product Strategy, Prompt Patterns, Google Gemini, Agentic systems, Google Cloud Platform, Customer experience improvement, Organizational Strategy, Innovation, Change Management

    Beginner · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Design de projetos de governo digital

    Skills you'll gain: Digital Transformation, Talent Management, User Centered Design, Data Integration, Human Capital, Project Design, Cybersecurity, Data Governance, Data Strategy, Process Design, Data Management, Cyber Security Strategy, Governance, Technology Strategies, Feasibility Studies, Program Evaluation, Communication Planning, Interoperability

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Change Management for Google Workspace - Français

    Skills you'll gain: Change Management, Organizational Change, Training Programs, Workflow Management, Employee Training, Google Workspace, Training and Development, Culture Transformation, Business Transformation, Developing Training Materials, Communication Planning, Customer Success Management, Organizational Development, Organizational Effectiveness, Internal Communications, Stakeholder Communications, Needs Assessment, End User Training and Support, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 简体中文

    Skills you'll gain: Gemini, Google Gemini, Applied Machine Learning, Google Cloud Platform, Generative AI, Customer Relationship Management, Predictive Modeling, Query Languages, SQL, AI Integrations, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Fairness & Bias - 한국어

    Skills you'll gain: Responsible AI, Open Source Technology, Data Ethics, Google Cloud Platform, AI Product Strategy, Artificial Intelligence, AI literacy, Machine Learning, Data Preprocessing, Model Evaluation

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Français

    Skills you'll gain: Gemini, Google Gemini, SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Customer Relationship Management, Query Languages, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Planning and Managing Information Systems Development Part 1

    Skills you'll gain: Cost Management, Project Schedules, Scope Management, Scheduling, Project Planning, Systems Development, Timelines, Requirements Management, Cost Estimation, Business Planning, Systems Analysis, Agile Project Management, Project Portfolio Management, Quality Management, IT Management, Information Systems, Strategic Planning, Project Management, Agile Methodology, Systems Thinking

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Accélérer l'échange de connaissances avec Gemini Enterprise

    Skills you'll gain: Google Gemini, Gemini, Google Workspace, Application Deployment, OAuth, AI Enablement, Enterprise Application Management, Identity and Access Management, Productivity Software, Collaborative Software, AI Integrations, Application Programming Interface (API), Internal Communications, Data Store

    Beginner · Course · 1 - 4 Weeks

1…475476477…481

In summary, here are 10 of our most popular marketing strategy courses

  • Align, Analyze, and Communicate: AI Projects: Coursera
  • Gemini for Data Scientists and Analysts-Português Brasileiro: Google Cloud
  • Delivering Bad News to Customers: Packt
  • Responsible AI for Developers: Fairness & Bias - 日本語版: Google Cloud
  • Agen AI Generatif: Mentransformasi Organisasi Anda: Google Cloud
  • Design de projetos de governo digital: Banco Interamericano de Desarrollo
  • Change Management for Google Workspace - Français: Google Cloud
  • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
  • Responsible AI for Developers: Fairness & Bias - 한국어: Google Cloud
  • Work with Gemini Models in BigQuery - Français: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok