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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Madecraft

    Creating a Business of Your Own

    Skills you'll gain: Business Modeling, User Feedback, Ideation, Entrepreneurship, Market Analysis, Lean Methodologies, User Research, Data-Driven Decision-Making, Market Opportunities, Brainstorming, Business Strategy, Customer Insights, Business Planning, New Business Development, Market Research, Team Building, Business Development, Go To Market Strategy, Performance Measurement, Fundraising

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Lead Creative Brainstorms

    Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Ideation, Creative Thinking, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Performance Metric, Process Improvement, Digital Design, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Task & Time Management

    Skills you'll gain: Time Management, Project Management Software, Project Schedules, Data Entry, Goal Setting, Dashboard, Timelines, Project Coordination, Risk Analysis, Project Management, Capacity Planning, Workflow Management, Project Performance, Project Risk Management, Trend Analysis, Resource Allocation, Key Performance Indicators (KPIs), Data Management, Analytics, Business

    Beginner · Course · 3 - 6 Months

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    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

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    Board Infinity

    Visual Branding with Canva: Building Complete Brand Systems

    Skills you'll gain: Logo Design, Typography, Canva (Software), Style Guides, Brand Strategy, Branding, AI powered creativity, Digital Design, Graphic and Visual Design, Graphic Design, Marketing Design, Color Theory, Brand Management, Presentations, Auditing, Asset Management

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Advanced Negotiation Strategies for Procurement Leaders

    Skills you'll gain: Procurement, Strategic Sourcing, Contract Negotiation, Negotiation, Supplier Management, Purchasing, Supplier Relationship Management, Supplier Performance Management, Proposal Development, Cost Estimation, Excel Formulas, Cost Reduction, Cost Benefit Analysis, Microsoft Excel, Data-Driven Decision-Making, Risk Management, Service Level

    Advanced · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Foundations of Corporate Valuation and Value Creation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Finance, Equities, Corporate Sustainability, Financial Management, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Sustainable Business, Investments, Digital Analysis, Market Analysis

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Analyzing and Securing AI System Performance

    Skills you'll gain: Threat Modeling, Data Visualization, Data Presentation, AI Security, Interactive Data Visualization, A/B Testing, Threat Management, Open Web Application Security Project (OWASP), Secure Coding, Application Security, Responsible AI, System Monitoring, MLOps (Machine Learning Operations), Analytics, Data Governance, Application Programming Interface (API), Vulnerability Assessments, Cyber Governance, Data Processing, Data Management

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Apply and Predict: Time Series Forecasting in Excel

    Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Data Manipulation

    Mixed · Course · 1 - 3 Months

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    Johns Hopkins University

    Network Visualization and Intervention

    Skills you'll gain: Data Visualization, Network Analysis, Relational Databases, Data Presentation, Data Visualization Software, Social Network Analysis, Infographics, Network Model, Database Theory, Query Languages, Data Analysis, Data Manipulation, Social Impact, Human Factors, Innovation

    Intermediate · Course · 1 - 4 Weeks

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    Skillshare

    The Business of 3D Animation: Guide to Going Freelance

    Skills you'll gain: Web Presence, Billing & Invoicing, Invoicing, Animations, LinkedIn, Client Services, Marketing Materials, Promotional Strategies, Marketing, Price Negotiation, Professional Networking, Business Development, Video Production, Entrepreneurship, Business Communication

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Optimize AI: Build & Evaluate Predictive Models

    Skills you'll gain: Machine Learning Methods, Predictive Modeling, Model Training, Statistical Machine Learning, Model Optimization, Performance Analysis, Performance Metric, Performance Improvement

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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