• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Staffing, Recruiting, and Product Vision for Leaders

    Skills you'll gain: Management Training And Development, Employee Onboarding, Talent Recruitment, Human Resources Management and Planning, Team Management, Recruitment, Recruitment Strategies, Talent Acquisition, New Hire Orientations, Talent Management, Staff Management, Team Building, Human Resource Strategy, Workforce Planning, Human Resources, Performance Management, Product Management, Leadership, Product Improvement, Empowerment

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneuriat : finance et préparation au financement

    Skills you'll gain: Business Strategy, Business Metrics, Entrepreneurial Finance, Financial Acumen, Competitive Analysis, Fundraising, Presentations, Mergers & Acquisitions, Entrepreneurship, Finance, General Finance, Financial Forecasting, Stakeholder Engagement, Business Valuation, Value Propositions, Private Equity, Business Analysis Tools

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    Balance Sheet Issues

    Skills you'll gain: Balance Sheet, Depreciation, Financial Reporting, Financial Accounting, Financial Statements, Financial Statement Analysis, Technical Accounting, Generally Accepted Accounting Principles (GAAP), General Ledger, Capital Expenditure, Equities, Fixed Asset, Accounts Receivable, Analysis, Estimation, Corporate Finance

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Map Deal Stakeholders

    Skills you'll gain: B2B Sales, Enterprise Sales, Stakeholder Analysis, Stakeholder Communications, Stakeholder Engagement, Stakeholder Management, Technical Sales, Risk Analysis, Risk Mitigation, Strategic Prioritization, Negotiation, Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Plan & Debrief Deals

    Skills you'll gain: Negotiation, Price Negotiation, Contract Negotiation, B2B Sales, Enterprise Sales, Sales Strategy, Sales Training, Sales, Business Planning, Strategic Thinking, Upselling, Business Analysis, Planning, Value Propositions, Performance Review, Performance Analysis, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Market Dynamics, Corporate Strategy, Market Analysis, Market Share, Organizational Structure, Process Design, Growth Strategies, Market Opportunities, Business Economics, Business Transformation, Economics, Organizational Change, Consolidation, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Stay Interviews

    Skills you'll gain: Drive Engagement, Organizational Development, Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Adapt Communication Styles

    Skills you'll gain: Communication, Selling Techniques, Negotiation, Verbal Communication Skills, Sales Process, Communication Strategies, Business Communication, Sales Development, Business Correspondence, Sales, Business Writing, Trustworthiness, Customer Analysis, Non-Verbal Communication, Sales Support, Recognizing Others, Customer Engagement, Customer Insights, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Business Data Using Tableau BI Analytics

    Skills you'll gain: Tableau Software, Business Intelligence, Interactive Data Visualization, Dashboard Creation, Data Storytelling, Business Analytics, Business Intelligence Software, Data Analysis, Data Visualization, Data Visualization Software, Statistical Visualization, Trend Analysis, Data Wrangling, Regional Sales, Market Analysis, Data Sharing, Performance Analysis, Timelines, Variance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estadios inteligentes: experiencia Bernabéu

    Skills you'll gain: Internet Of Things, Data Ethics, Building Information Modeling, Energy and Utilities, Disabilities, Sustainable Technologies, Customer experience improvement, Sustainable Business, Business Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Sustainable Architecture, Governance, Sustainable Design, Facility Management, Business, Economic Development, Business Operations, Technology Strategies, Behavioral Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Data Analysis and Governance with R

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, Predictive Modeling, Model Evaluation, File Management, R (Software), Data Governance, Responsible AI, Data Manipulation, R Programming, Research Reports, Metadata Management, Data Quality, Predictive Analytics, Data Wrangling, Data Ethics, Business Research, Statistical Reporting, Market Research, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Risk Management Excellence - NIST 800-37 Framework Training

    Skills you'll gain: Threat Management, Law, Regulation, and Compliance, Cyber Security Assessment

    Intermediate · Course · 1 - 3 Months

1…487488489…519

In summary, here are 10 of our most popular marketing strategy courses

  • Staffing, Recruiting, and Product Vision for Leaders: John Wiley & Sons
  • Entrepreneuriat : finance et préparation au financement: Creo Incubator
  • Balance Sheet Issues: University of California, Santa Barbara
  • Map Deal Stakeholders: Coursera
  • Plan & Debrief Deals: Coursera
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Stay Interviews: Packt
  • Adapt Communication Styles: Coursera
  • Analyze Business Data Using Tableau BI Analytics: EDUCBA
  • Estadios inteligentes: experiencia Bernabéu: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok