Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Process Mapping, Process Analysis, Business Analysis, Interactive Data Visualization, Business Process Improvement, Stakeholder Analysis, Process Optimization, Data Visualization, IBM Cognos Analytics, Requirements Management, Process Design, Systems Design, Systems Analysis, Communication Planning, Business Process Modeling, Information Technology, Release Management, Database Management, Agile Methodology
Beginner · Professional Certificate · 3 - 6 Months

IE Business School
Skills you'll gain: Survey Creation, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Marketing, Research Design, Data Analysis, Research Reports, Market Analysis, Customer Analysis, Statistical Analysis, Data Collection, Decision Making, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Pivot Tables And Charts, Data Analysis, Excel Formulas, Microsoft Excel, Data Wrangling, Spreadsheet Software, Data Science, Data Entry, Data Manipulation, Data Quality, Information Privacy, Google Sheets, Data Import/Export
Beginner · Course · 1 - 3 Months

JetBrains
Skills you'll gain: Integrated Development Environments, File I/O, Software Development Tools, Python Programming, Development Environment, Data Structures, Computer Programming, Programming Principles, Scripting, Maintainability, Code Review, Data Processing, NumPy, Computational Thinking, Software Installation, Numerical Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Quality Management, Project Closure, Project Management, Quality Assurance, Team Leadership, Project Controls, Project Implementation, Leadership and Management, Project Risk Management, Data Storytelling, Project Documentation, Continuous Improvement Process, Stakeholder Communications, Data-Driven Decision-Making, Process Improvement, Risk Management, Meeting Facilitation, Strategic Thinking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: User Story, Agile Software Development, Usability Testing, Agile Product Development, Design Thinking, Agile Project Management, Agile Methodology, Persona Development, Scrum (Software Development), Sprint Planning, Peer Review, Continuous Delivery, Product Testing, Customer Insights, User Research, Prototyping, User Centered Design, Kanban Principles, Product Development, Persona (User Experience)
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Beginner · Course · 1 - 4 Weeks