Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Scheduling, Google Sheets, Spreadsheet Software, Content Scheduling, Social Media Management, Social Media Marketing, Brainstorming
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Strategy and Techniques, Target Audience, Marketing Strategies, Market Analysis, Market Trend, Market Dynamics, Competitive Analysis, Process Analysis
★ 4.8 (287) · Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Promotional Materials, Marketing Materials, Marketing Collateral, Copywriting, Direct Marketing, Marketing Effectiveness, Promotional Strategies, Marketing Design, Product Promotion, Drive Engagement, Customer Acquisition Management, Target Audience, Graphic and Visual Design
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Driving engagement, Campaign Management, Target Audience, Personalized Campaigns, Strategic Communication, Content Marketing, Customer Engagement, Marketing Communications, Campaign Planning, Marketing
★ 4.9 (11) · Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Planning, Brand Marketing, Media Strategy, Communication Planning, Media and Communications, Digital Media Strategy, Brand Strategy, Brand Management, Social Media Analytics, Paid media, Content Creation
★ 4.9 (8) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Animations, Photo Editing, Graphic and Visual Design Software, Marketing Design, Social Media Content, Graphic Design, Editing, Visual Storytelling, Design Elements And Principles, Graphic and Visual Design, Content Creation, Social Media, Typography, Layout Design, Social Media Campaigns, Data Import/Export, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Strategic Marketing, Marketing Strategies, Content Creation, Campaign Planning, Marketing, Content Marketing, Brand Marketing, Promotional Strategies, Social Media Content, Social Media, Drive Engagement, Social Media Management, Social Media Marketing, Influencing, Business
★ 2.3 (7) · Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Retail Store Operations, Commercialization, Sales Strategy, Instagram, Driving engagement
★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Facebook, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Instagram, Social Media Management, Marketing, Social Media Campaigns, Driving engagement, Advertising Campaigns, Event Marketing, Digital Advertising, Drive Engagement, Promotional Strategies, Content Creation, Advertising, Customer Engagement
Mixed · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Experience Design, Web Analytics, User Experience, Content Optimization, Web Content, Target Audience, Test Tools, Content Performance Analysis, Personalized Campaigns, Marketing, Analytics
★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

Sage Publications
Skills you'll gain: Social Media Strategy, Digital Media Strategy, Paid media, Social Media Marketing, Social Media, Social Media Management, Social Media Content, Service Recovery, Social Media Analytics, Marketing Communications, Digital Marketing, Employee Engagement, Earned Media, Marketing, Consumer Behaviour, Customer Complaint Resolution, Brand Management, Brand Loyalty, Drive Engagement, Content Creation
Beginner · Course · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Growth Strategies, Advertising Campaigns, Marketing Strategies, Search Engine Marketing, Advertising, Marketing, Content Optimization, Digital Advertising, Lead Generation, Web Presence
Mixed · Course · 1 - 4 Weeks