Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Instagram, Social Media Analytics, Facebook, Brand Awareness, Marketing Effectiveness, Marketing, Driving engagement, Marketing Analytics, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Marketing, Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, Target Market, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Promotional Materials, Design, Dashboard, Design Elements And Principles, Marketing Materials, Marketing Collateral, Color Theory, Graphic and Visual Design Software, Graphic Design, Branding, Content Creation, Marketing, Advertising, Business
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Content Creation, Advertising, Branding, Social Media Marketing, Dashboard, Marketing, Graphic Design, Digital Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Michigan State University
Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Governance, Sales Strategy, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Market Share, Solution Selling, Human Resource Strategy, Business, Product Knowledge
Beginner · Specialization · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Water Resources, Risk Management, Water Sustainability, Water Resource Management, Food and Beverage, Mitigation, Risk Control, Risk Mitigation, Plant Operations and Management, Insurance, Strategic Marketing, Lease Contracts, Insurance Policies, Marketing, Product Marketing, Loans, Warehousing
Intermediate · Course · 1 - 4 Weeks