• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Mining

    Skills you'll gain: Decision Intelligence, Applied Machine Learning

    Beginner · Course · 1 - 3 Months

  • C

    Codio

    Select Topics in Python: Natural Language Processing

    Skills you'll gain: Text Mining, Large Language Modeling, Hugging Face, Natural Language Processing, Data Processing, LLM Application, Embeddings, Data Preprocessing, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Visualization with ChatGPT: Python for Dashboarding

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization Software, ChatGPT, Data Visualization, Analytics, Interactive Data Visualization, Data Storytelling, Data Analysis, Python Programming, Generative AI, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    Sports Nutrition and Training: Innovation Assets

    Skills you'll gain: Team Collaboration, Collaboration, Performance Analysis, Sports Medicine, Nutrition and Diet, Athletic Training, Exercise Science, Injury Prevention, Coaching, Nutrition Education, Innovation, Automation, AI Personalization, Leadership, Teamwork, Performance Reporting, Technology Solutions, Data Management, Health Technology, Communication

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Structural Racism: Causes of Health Inequities in the U.S.

    Skills you'll gain: Health Disparities, Health Equity, Health Policy, Social Justice, Social Determinants Of Health, Policy Analysis, Public Health, Socioeconomics, Social Sciences, Advocacy, Sociology

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    No-Code Machine Learning and Data Science for Everyone

    Skills you'll gain: Responsible AI, Exploratory Data Analysis, Data Storytelling, Data Presentation, Data Analysis, Model Evaluation, Interactive Data Visualization, No-Code Development, Market Data, Business Analytics, Data Science, Model Training, Model Deployment, Model Optimization, Applied Machine Learning, Data Ethics, Dashboard Creation, Machine Learning, Predictive Modeling, Data Visualization

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    Leading with Power Skills: Emotions & Emotional Intelligence

    Skills you'll gain: Goal Setting, Smart Goals, Emotional Intelligence, Positivity, Personal Development, Empathy, Social Skills, Self-Awareness, Professional Development, Resilience, Conflict Management, Behavior Management, Team Building, Stress Management, Team Motivation, Psychology, Leadership, Team Management, Team Leadership, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Investigating Epidemics like COVID-19: An Analyst's Guide

    Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Data Presentation, Public Health, Public Health and Disease Prevention, Health Policy, Data Analysis, Biostatistics, Geospatial Information and Technology, Geospatial Mapping, Analytics, Statistical Analysis, Exploratory Data Analysis, Anomaly Detection, Infectious Diseases, Risk Analysis, Statistical Methods, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Data Preparation and Analysis

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Analytics, Machine Learning, Data Preprocessing, Data Processing, Model Training, Correlation Analysis, Decision Tree Learning, Logistic Regression

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Nutrition Policy, Frameworks, and Process

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Nutrition and Diet, Health Policy, Public Health, Food and Beverage, Policy Development, Public Policies, Policty Analysis, Research, and Development, Social Justice, Program Evaluation, Advocacy

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Modeling and Architecture

    Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Data Management, General Data Protection Regulation (GDPR), Star Schema, Personally Identifiable Information, Information Privacy, Data Synthesis, Data Visualization Software, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Quality, Extract, Transform, Load

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

1…494495496…688

In summary, here are 10 of our most popular social media analytics courses

  • Capstone: Making the Case for AI: Emory University
  • AI for Mining: AI CERTs
  • Select Topics in Python: Natural Language Processing: Codio
  • Data Visualization with ChatGPT: Python for Dashboarding : Coursera
  • Sports Nutrition and Training: Innovation Assets: Real Madrid Graduate School Universidad Europea
  • Structural Racism: Causes of Health Inequities in the U.S.: University of Michigan
  • No-Code Machine Learning and Data Science for Everyone: LearnQuest
  • Leading with Power Skills: Emotions & Emotional Intelligence: University of Maryland, College Park
  • Investigating Epidemics like COVID-19: An Analyst's Guide: Johns Hopkins University
  • Data Preparation and Analysis: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok