Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours

Michigan State University
Skills you'll gain: Storyboarding, Writing, Writing and Editing, Storytelling, Peer Review
Beginner · Course · 3 - 6 Months

Coursera
Skills you'll gain: Storytelling, Editing, Writing and Editing, Public Speaking, Writing, Proofreading, Verbal Communication Skills, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Game Design, Peer Review, Storytelling, Writing, Content Creation, Creative Thinking, Active Listening, Constructive Feedback, Storyboarding
Beginner · Course · 1 - 3 Months

University of Cape Town
Skills you'll gain: Writing, Culture, Liberal Arts, Editing, Cultural Diversity, Peer Review, Proofreading, Research, Sociology, Style Guides, Creativity, Learning Strategies
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Prompt Engineering, Business Writing, Responsible AI, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Copywriting, Email Automation, Writing, Marketing Communications, Business Ethics, Brainstorming, Social Media, Content Creation, Content Strategy, Social Media Marketing, Business Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Earned Media, Content Marketing, ChatGPT, Google Analytics, Shared Media, Content Creation, Owned Media, Metadata Management, Market Intelligence, Copywriting, Information Architecture, Automation, No-Code Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Brand Strategy, Presentations, Branding, Creative Design, Marketing Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Beginner · Course · 1 - 4 Weeks