• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Copywriting

Copywriting Courses

Copywriting courses cover key aspects like persuasive writing, audience targeting, and brand voice development. You’ll learn to craft compelling headlines, calls to action, and web content that engages readers. Many courses also explore techniques for writing for different mediums, such as social media, email marketing, and advertising.

Popular Copywriting Courses and Certifications


  • T

    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Marketing and Public Relations, Photo/Video Production and Technology, Media Production, Entrepreneurship, Video Production, Marketing, Web Content, Copywriting, Content Development and Management, Public Relations, Presentations, Customer Engagement, Value Propositions, Web Design and Development, Photography, Marketing Strategies

    4.7 stars, 881 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (881) · Beginner · Course · 1 - 4 Weeks

  • M

    Michigan State University

    Photography Basics and Beyond: From Smartphone to DSLR

    Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Post-Production, Image Quality, Visual Storytelling, Creativity, Digital Publishing, Social Media, Editing, Copywriting, Writing, Web Design and Development

    4.7 stars, 6.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (6.7K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Write Impactful Newsletters

    Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Writing and Editing, Content Strategy, Customer Retention, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration

    Beginner · Course · 1 - 4 Weeks

  • S

    Stanford Online

    Demand Generation, Measurement, and Messaging

    Skills you'll gain: Marketing Effectiveness, Campaign Management, Demand Generation, Branding, Marketing Communications, Content Marketing, Brand Awareness, Social Media Marketing, Target Audience, Marketing Channel, Brand Strategy, Marketing Analytics, Digital Marketing, Paid media, Performance Measurement, Public Relations, Copywriting, Earned Media, Key Performance Indicators (KPIs), Return On Investment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • L

    LearnKartS

    Claude AI for Content Creation and Marketing

    Skills you'll gain: Target Audience, Content Marketing, Persona Development, Marketing Automation, Content Creation, Copywriting, Content Strategy, Content Development and Management, Social Media Content, Email Marketing, Campaign Management, Social Media Marketing, Social Media Strategy, Social Media Management, Generative AI, Digital Marketing, Search Engine Marketing, Prompt Engineering, Web Analytics and SEO, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Customer Retention, Customer Relationship Management, Online Advertising, Performance marketing, Email Automation, Marketing

    4.8 stars, 4.8K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (4.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Trending right now
    Trending right now
  • A

    Alex Genadinik

    2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, Vibe coding, Competitive Analysis, AI literacy, Writing, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns

    4.6 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (14) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • A

    Alex Genadinik

    Proofreading And Editing Business Writing (Many Exercises)

    Skills you'll gain: Proofreading, Grammar, Editing, Business Writing, Writing and Editing, Writing, Business Correspondence, Business Communication, ChatGPT, Peer Review

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • A

    Alex Genadinik

    Public Relations And Publicity

    Skills you'll gain: Press Releases, Content Scheduling, Prompt Engineering, LinkedIn, Search Engine Optimization, Social Media Content, Podcasting, Thought Leadership, Earned Media, Web Presence, Content Development and Management, Frontend Performance, Social Media Strategy, Public Relations, Marketing Strategies, Marketing Planning, Marketing Channel, Marketing, Marketing Strategy and Techniques, Business Marketing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • U

    University of Colorado Boulder

    Designing Breakthrough Advertisements: Basics to Begin

    Skills you'll gain: Copywriting, Advertising, Intellectual Property, Writing, Graphic and Visual Design, Visual Design, Layout Design, Typography, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Marketing, Content Optimization, Marketing Strategy and Techniques, Marketing Strategies, Customer Engagement

    4.8 stars, 7.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (7.9K) · Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Better Writing

    Skills you'll gain: Writing, Writing and Editing, Editing, Productivity, Oral Expression, Self-Motivation

    4.3 stars, 14 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (14) · Beginner · Course · 1 - 3 Months

1…567…24

How to choose the right Copywriting course

Start with what you want to write. If you want to create persuasive marketing copy, choose courses that focus on sales copywriting techniques and conversion strategies. If you're interested in digital copywriting for online platforms, check for courses covering SEO copywriting, social media content, and email marketing strategies.

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok