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  2. Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses focus on analyzing data to improve marketing strategies and decision-making. You'll learn about key metrics, customer segmentation, campaign performance, and tools like Google Analytics and Tableau for visualizing data. These skills help you understand consumer behavior and optimize marketing efforts.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Data Preprocessing, Model Training, Python Programming

    4 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4 (6) · Intermediate · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Data Manipulation, Data Transformation

    4.3 stars, 294 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (294) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Campaign & Channel Analytics

    Skills you'll gain: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis

    3.8 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.8 (6) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
  • O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Microsoft Excel, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Performance Measurement, Business Reporting, Analytics, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, Statistical Software, Statistical Methods, Model Evaluation, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistics, Advanced Analytics, Machine Learning

    4.9 stars, 19 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.9 (19) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Visualize Marketing Data with Looker Studio

    Skills you'll gain: Looker (Software), Data Visualization, Data Visualization Software, Performance Metric, Data Storytelling, Business Reporting, Data Presentation, Grafana, Data Literacy, Tableau Software, Performance Reporting, Power BI, Descriptive Analytics, Data Sharing, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Automation, Analytics, and Brand Compliance

    Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Branding, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Dashboard Creation, Search Engine Optimization, A/B Testing, Content Optimization, Google Ads, Data Storytelling, Smart Goals, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Customer Relationship Management, Marketing Effectiveness, Customer Data Management, A/B Testing, Product Improvement, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5 stars, 132 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (132) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Applied Machine Learning, Machine Learning Methods, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Marketing, Artificial Neural Networks, Performance Metric

    3.2 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.2 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
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How to choose the right Marketing Analytics course

Start with what you want to do. If you want to use R for statistical analysis, choose courses that emphasize R packages like ggplot2 and dplyr for marketing analytics. If you're focused on digital marketing analytics, check for courses covering Google Analytics, social media metrics, and SEO performance measurement.

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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