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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

    3.7
    Rating, 3.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Classification And Regression Tree (CART), Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Machine Learning, JSON, Data Processing, Natural Language Processing, Machine Learning Algorithms, Exploratory Data Analysis, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Business Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Predictive Modeling, Data Storage Technologies, Predictive Analytics, Exploratory Data Analysis, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Business Intelligence, Data Visualization, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Presentation, Data Visualization, Business Analytics, Accounting, Infographics, Data Management, Data Collection, Data Quality, Data Visualization Software, Internal Controls, Business Analysis, Analytics, Regression Analysis, Data Analysis, Advanced Analytics, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Data Processing, Marketing Analytics, Predictive Analytics, Advanced Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Exploratory Data Analysis, Data Visualization, Data Visualization Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    295 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics for Decision Making

    Skills you'll gain: Time Series Analysis and Forecasting, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Business Modeling, Business Analytics, Workforce Management, Analytics, Regression Analysis, Microsoft Excel, Forecasting, Business Mathematics, Process Optimization, Data-Driven Decision-Making, Statistics, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    287 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Design Thinking, Process Mapping, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Social Media Content, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Key Performance Indicators (KPIs), Social Network Analysis, Facebook

    4.7
    Rating, 4.7 out of 5 stars
    ·
    262 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning for Marketing: O.P. Jindal Global University
  • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Advanced Business Analytics: University of Colorado Boulder
  • Business Analytics: University of Illinois Urbana-Champaign
  • Demand Analytics: Rutgers the State University of New Jersey
  • Analytics for Decision Making: University of Minnesota
  • GenAI for Marketing and Customer Insights: Coursera
  • Analytics, ROI, and Evaluation: Simplilearn
  • Analytics Project Ideation: University of Minnesota

Skills you can learn in Marketing

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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