• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    Universidad de Palermo

    Bienestar integral: estrategias para mejorar la calidad de vida

    Skills you'll gain: Human Development, Gerontology, Companionship, Relationship Building, Social Skills, Culture, Personal Development, Social Determinants Of Health, Mental Health, Activities of Daily Living (ADLs), Child Development, Sociology, Childhood Education and Development, Interpersonal Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    TikTok Growth: Boost Your Engagement

    Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Content Scheduling, Content Strategy, Social Media Management, Social Media Content, Content Development and Management, Strategic Partnership, Social Media Marketing, Social Media Strategy, Social Media, Customer Engagement, Content Management, Community Development, Content Creation, Calendar Management

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Statistical Learning

    Skills you'll gain: Statistical Analysis, Data Analysis, Data Science, Statistical Programming, Statistical Methods, Statistical Machine Learning, Statistical Modeling, Applied Machine Learning, Model Evaluation, Regression Analysis, Statistics, Machine Learning Methods, Machine Learning Algorithms, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Logistic Regression

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google

    Always Remember the Stakeholder

    Skills you'll gain: Team Building, Stakeholder Engagement, Communication Strategies, Stakeholder Analysis, Interpersonal Communications, Internal Communications, Discussion Facilitation, Real Time Data, Ad Hoc Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: Customer Analysis, Personalized Campaigns, AI Personalization, Customer Insights, Data-Driven Marketing, Marketing Analytics, Generative AI, Target Audience, Customer Data Management, Marketing Automation, Marketing, Campaign Management, Marketing Effectiveness, Content Creation, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Découvrez les différents types de publicités Facebook et lequel vous convient le mieux

    Skills you'll gain: Facebook, Online Advertising, Social Media Campaigns, Advertising, Digital Advertising, Advertising Campaigns, Social Media Marketing, Driving engagement, Social Media, Web Presence, Business Process Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comment augmenter vos abonnés twitter

    Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Honors Algebra 2

    Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Probability & Statistics, Data Literacy, Statistical Analysis, Logical Reasoning, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Analytical Skills

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Análisis exploratorio de datos con Python y Pandas

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Visualization, Seaborn, Plot (Graphics), Jupyter, Matplotlib, Data Analysis, Data Science, Statistical Analysis, NumPy, Data Manipulation, Data Cleansing, Descriptive Statistics, Python Programming, Data Quality

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Toronto

    Stratégies de communication à l’ère du virtuel

    Skills you'll gain: Presentations, Communication, Business Communication, Persuasive Communication, Meeting Facilitation, Oral Expression, Verbal Communication Skills, Influencing, Public Speaking, Communication Strategies, Interpersonal Communications, Virtual Teams, Negotiation

    Beginner · Course · 1 - 4 Weeks

1…503504505…687

In summary, here are 10 of our most popular social media analytics courses

  • Bienestar integral: estrategias para mejorar la calidad de vida: Universidad de Palermo
  • How to Set up Facebook Pixel: Coursera
  • TikTok Growth: Boost Your Engagement: Coursera
  • Statistical Learning: Illinois Tech
  • Always Remember the Stakeholder: Google
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • GenAI for Personalized Marketing at Scale: Coursera
  • Découvrez les différents types de publicités Facebook et lequel vous convient le mieux: Coursera
  • Comment augmenter vos abonnés twitter: Coursera
  • Honors Algebra 2: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok