• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Design Thinking, Operations Management, Active Listening, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Business Strategy, Business Analytics, Data Visualization, Global Marketing, Financial Accounting, Statistical Visualization, Emerging Technologies, Predictive Analytics, Financial Statements, Internet Of Things, Big Data, Marketing Management

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Launch Your GTM Career

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Computer Vision, Deep Learning, Reinforcement Learning, Unsupervised Learning, Data Storytelling, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Data-Driven Decision-Making, Financial Data, Environmental Management Systems, Transfer Learning, Descriptive Analytics, Simulations

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, Supervised Learning, LLM Application, Cloud-Native Computing, Unsupervised Learning, Computer Vision, Reinforcement Learning, Data Storytelling, Classification Algorithms, Deep Learning, Stakeholder Management, Biomedical Engineering, Natural Language Processing, Site Reliability Engineering, Artificial Intelligence, Marketing Analytics, Systems Thinking, Financial Data, Cloud Deployment

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    G

    Google Cloud

    Fundamentos do BigQuery para profissionais de Teradata

    Skills you'll gain: Teradata SQL, Query Languages, SQL, Identity and Access Management, Cloud Security, Role-Based Access Control (RBAC), Database Management, Data Import/Export, Data Integration, Extract, Transform, Load, Data Warehousing, Capacity Management, Database Management Systems, Data Access, Database Design, Database Architecture and Administration, Data Architecture, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    G

    Google Cloud

    Fundamentos do BigQuery para profissionais Oracle

    Skills you'll gain: Oracle Databases, Identity and Access Management, Query Languages, Data Import/Export, Google Cloud Platform, Data Warehousing, SQL, Role-Based Access Control (RBAC), Data Mapping, Performance Tuning, Database Design, Database Architecture and Administration, Data Architecture, Capacity Management, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Master of Science in Management | iMSM

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    G

    Google Cloud

    Redshift 전문가를 위한 BigQuery 기초

    Skills you'll gain: Amazon Redshift, SQL, Query Languages, Data Warehousing, Data Architecture, Database Design, Data Modeling, Database Architecture and Administration, Google Cloud Platform, Identity and Access Management, Data Import/Export, Data Integration, Capacity Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Performance Analytics & Optimization

    Intermediate · Course · 1 - 3 Months

1…506507508509

In summary, here are 10 of our most popular marketing fundamentals courses

  • MBA Business Analytics: O.P. Jindal Global University
  • Launch Your GTM Career: Microsoft
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Fundamentos do BigQuery para profissionais de Teradata: Google Cloud
  • Fundamentos do BigQuery para profissionais Oracle: Google Cloud
  • Master of Science in Management | iMSM: University of Illinois at Urbana-Champaign
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Redshift 전문가를 위한 BigQuery 기초: Google Cloud
  • Performance Analytics & Optimization: Microsoft

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok