• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analysis Tools, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • D

    Dell

    Dell Technologies Establishing Your Sales Strategy

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Solution Sales Engineering, Sales Strategy, Selling Techniques, Sales Prospecting, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Learn Options Trading Strategies

    Skills you'll gain: Derivatives, Financial Trading, Securities Trading, Profit and Loss (P&L) Management, Analysis, Risk Analysis, Risk Management, Equities, Market Trend, Financial Market, Investments, Market Dynamics, Planning, Go To Market Strategy, Market Analysis, Finance, Learning Strategies, IT Management, Key Management, Mechanics

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Big Data with Hadoop: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hive, Big Data, JSON, Apache Hadoop, Dataflow, People Analytics, Analytics, Data Analysis, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Data Transformation, Query Languages, Debugging

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Mastering Python for Data Science

    Skills you'll gain: Data Science, Statistical Inference, Machine Learning Methods, Data Visualization, Pandas (Python Package), Probability & Statistics, Statistical Methods, Statistics, Regression Analysis, Applied Machine Learning, Apache Hadoop, Big Data, Machine Learning Algorithms, Data Mining, Data Analysis, Python Programming, Data Mapping, Object Oriented Programming (OOP), JavaScript Frameworks, HTML and CSS

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Target Market, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Data Visualization Software, Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Press Coverage, Publicity And Public Relations

    Skills you'll gain: Press Releases, Earned Media, Media Relations, Copywriting, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Product Promotion, Brand Awareness, Storytelling, Case Studies, Professional Networking

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Facebook Planning: Manage Content Like a Pro

    Skills you'll gain: Content Scheduling, Facebook, Content Development and Management, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Driving engagement, Content Management, Calendar Management, Social Media, Digital Marketing Tools, Productivity Software, Google Workspace, Content Performance Analysis, Workflow Management, Customer Engagement, Live Streaming

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Machine Learning with Python: Case Studies

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Feature Engineering, Time Series Analysis and Forecasting, Applied Machine Learning, Machine Learning Algorithms, Model Training, Risk Modeling, Predictive Modeling, Statistical Methods, Predictive Analytics, Credit Risk, Supervised Learning, Statistical Modeling, Unsupervised Learning, Machine Learning Methods, Machine Learning, Python Programming, Logistic Regression

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Analyze Customer Reviews with Gemini Using Python Notebooks

    Skills you'll gain: Gemini, Google Gemini, Google Cloud Platform, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, Application Development, LLM Application, Text Mining, Statistical Reporting, Machine Learning, SQL

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Crafting AI Identities: Strategies & Ethical Considerations

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, User Research, Persona (User Experience), Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…520521522…559

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok